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About us FEB Education Study programmes Pre-Msc / FEB

Customized Entry Package

For MSc Marketing

Are you a student interested in the MSc Marketing, but do you not meet the requirements for direct entry? If you have studied one of the programmes below at the University of Groningen, you can be offered one of the customized Pre-Master packages:

  1. UG BSc Psychology students
  2. UG BSc CIW students

BSc Psychology package 20 EC

The package for BSc Psychology consists of 20 EC; 10 EC courses in marketing and marketing research, and 10 EC relevant general economics & business courses.

BSc CIW package 25 EC

The programme for BSc CIW students is 25 EC, 20 EC is identical to the programme for Psychology students, plus one extra course ‘Behavioral Decision Making’ of 5 ECTS.

For both Psychology and CIW students an introductory course on marketing is not required anymore. If you feel that you lack this knowledge, you can prepare yourselve independently.

BSc CIW (25 EC)

BSc Psychology (20 EC)
Course code

Marketing Research for E&BE OR

Marketing Research for Pre-MSc OR

Marktcontext en Marktonderzoek

EBB085A05
EBS028A05
EBB055A05

Marketing Research for E&BE OR

Marketing Research for Pre-MSc OR

Marktcontext en Marktonderzoek

EBB085A05
EBS028A05
EBB055A05

International Strategic Management OR

Strategic Management B&M

EBB628A05
EBB649C05

International Strategic Management OR

Strategic Management B&M

EBB628A05
EBB649C05

Digital Marketing Analytics 

EBB105B05

Digital Marketing Analytics

EBB105B05

Innovation Management B&M OR

Human Resource Management B&M OR

Contemporary Theories on B&M

EBB107A05
EBB617B05
EBB098A05

Innovation Management B&M OR

Human Resource Management B&M OR

Contemporary Theories on B&M

EBB107A05
EBB617B05
EBB098A05

Behavioural Decision Making 

EBB104A05

For detailed course information, check the Ocasys course catalogue

NB: Students are advised to always check carefully if and when a course is offered.

Note: Students are responsible for arranging for a correct registration for the Master’s programme in Studielink (including tuition fee payment). For UG students, the deadline for application in Studielink for the Master’s programmes is 1 August for the September intake and 1 January for the February intake. Students also have to register for courses in Progress in a timely manner; the deadline for enrolment for courses closes a week before the programme starts.

Last modified:20 November 2024 1.16 p.m.