Marketing PhD Candidates
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Name
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Research Project
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|---|---|
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Balleyer, Anna
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Stress leads to hedonic consumption – but is that really that bad?
|
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Boluki, Ali
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Content's role in the ballet of influencer marketing: the impact of text and image content on influencer merketing effectiveness
|
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Burbulea, Veronica
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Out-of-home advertising effectiveness: exploring the role of content, context and synergistic effects in multimedia campaigns
|
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Fu, Millie
|
Understanding Gift-giving Behavior: The Influence of Marketing on Gift Purchases
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Ge, Ruichen
|
tba
|
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Hidding, Jasper
|
Brands as self threats; how do brands rub off on consumers?
|
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Hoffmann, Tabea
|
The role of social expectations for triggering pro-environmental change |
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Huang, Minxiong
|
Marketing dynamics within business cycles
|
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Huisman, Hester
|
Consumer participation in retail energy markets within the energy transition
|
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Koster, Janneke
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Fostering a sustainable fashion industry: a multi-actor perspective |
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Liu, Xia
|
tba
|
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Lombardo, Francesca
|
Collaborative human-robot service: Optimizing the synergy between humans and robots in service provision
|
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Ludoph, Jocelyne
|
Socioeconomic status and consumers’ brand behavior |
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Mang, Valentin
|
How Gullible Are We? When and Why Do Consumers Fall Prey to Deceptive Advertising, Fake news and Misinformation?
|
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Numan, Nikki
|
Social listening as a research tool for measuring marketing effectiveness
|
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Olk, David
|
Promotion of healthy products in supermarkets using the front-of-package label Nutri-Score |
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Peulen, Bob
|
Synthetic data in machine learning: the effects on privacy perceptions and model confidence
|
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Rambharos, Narly
|
Big data analysis for identifying social and spatial antecedents of welfare fraud
|
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Rens, Joeri van
|
Retail franchising: innovation, e-commerce and entrepreneurial effects on financial performance |
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Smit, Hidde
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Drivers of Advertising Effectiveness: uncovering the role of advertising creativity
|
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Tan, Xiongkai
|
tba
|
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Verdi, Soroush
|
AI in the Marketplace: Unravelling Consumers' Response to AI's Involvement in Advertising, Product, Design, and Pricing
|
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Vigier, Stephanie
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Three studies to better understand customer loyalty: online browsing behavior, targeted promotions, instant-rewards |
|
Vries, Wieteke de
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How healthy is your basket? The effect of real-time nutritional feedback on the healthiness of food purchase deciisions |
|
Wang, Lijun
|
tba
|
|
Ye, Kim (Mengfei)
|
(Un)intended spillovers of government regulations on plastic
|
| Last modified: | 28 March 2025 09.59 a.m. |