Marketing PhD Candidates

Name	Research Project
Balleyer, Anna	tba
Boluki, Ali	Content's role in the ballet of influencer marketing: the impact of text and image content on influencer merketing effectiveness
Burbulea, Veronica	Out-of-home advertising effectiveness: exploring the role of content, context and synergistic effects in multimedia campaigns
Ge, Ruichen	tba
Hidding, Jasper	Brands as self threats; how do brands rub off on consumers?
Hoffmann, Tabea	The role of social expectations for triggering pro-environmental change
Huang, Minxiong	Marketing dynamics within business cycles
Huisman, Hester	Consumer participation in retail energy markets within the energy transition
Koster, Janneke	Fostering a sustainable fashion industry: a multi-actor perspective
Liu, Xia	tba
Lombardo, Francesca	tba
Ludoph, Jocelyne	Socioeconomic status and consumers’ brand behavior
Mang, Valentin	tba
Mlakar, Zan	The role of social consistency in innovation diffusion
Moes, Anne	tba
Olk, David	Promotion of healthy products in supermarkets using the front-of-package label Nutri-Score
Peulen, Bob	tba
Rambharos, Narly	tba
Rens, Joeri van	Retail franchising: innovation, e-commerce and entrepreneurial effects on financial performance
Smit, Hidde	tba
Tan, Xiongkai	tba
Vigier, Stephanie	Three studies to better understand customer loyalty: online browsing behavior, targeted promotions, instant-rewards
Vries, Wieteke de	How healthy is your basket? The effect of real-time nutritional feedback on the healthiness of food purchase deciisions
Wang, Lijun	tba
Werkman, Amber	Waist versus waste: understanding the interface between health and sustainability in consumer food consumption
Wielheesen, Tom	The added value of local entrepreneurship within retailing

Last modified:

15 October 2024 2.53 p.m.