Location Data: The Targeted Trail
Context
Your shopping app is offered a partnership to integrate a Software Development Kit that tracks user locations for targeted ads. This data reveals user details without explicit consent. A local community group has raised concerns about privacy.
Dilemma
Do you:
A) Accept the partnership, maximizing ad revenue, or
B) Decline, prioritizing user privacy?
Summary
A lawsuit accuses Amazon of secretly tracking consumers through their cellphones and selling collected data. Filed in San Francisco federal court, the suit claims Amazon's Ads SDK allowed the company to gather detailed geolocation data, revealing sensitive personal information without consent. Plaintiff Felix Kolotinsky alleges Amazon violated California laws on unauthorized data collection. The case follows growing concerns over corporate misuse of consumer data, with similar lawsuits filed against Allstate. Amazon has not responded to requests for comment. The lawsuit seeks damages for millions of Californians affected by the alleged privacy invasion.
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| Last modified: | 10 April 2025 4.09 p.m. |