Greenwashing: The Eco-Ad Algorithm

Context

A fossil fuel company proposes an ad campaign focusing on their 'green innovation', downplaying their core operations. Your team suspects greenwashing. Accepting generates revenue, but risks damaging your platform's credibility.

Dilemma

Do you:
A) Accept the lucrative campaign, maximizing revenue, or
B) Reject the campaign, upholding ethical advertising standards?

Summary

Fossil fuel and car companies, unable to deny climate change, have shifted to subtle greenwashing on social media. A Harvard study reveals they overrepresent green investments while ignoring the crisis. They use nature imagery, "woke" visuals, and techno-optimism to mislead consumers. These tactics, more insidious than outright denial, disguise harmful practices as well-intentioned solutions, hindering necessary climate action.

Resources:

• https://www.greenpeace.org/static/planet4-netherlands-stateless/2022/09/0ded952d-threeshadesofgreenwashing.pdf