prof. dr. P.C. (Peter) Verhoef

Dean, Professor

Faculty of Economics and Business

Telephone:

+31 50 36 37320

+31 50 36 33827 (Secretary)

E-mail:

p.c.verhoef rug.nl

ORCID Research Portal

Publications

Business Value of SME Digitalization: When Does It Pay off More?

Fabian, N., Dong, J., Broekhuizen, T. & Verhoef, P., 20-May-2024, In: European Journal of Information Systems. 33, 3, p. 383-402 20 p.

Research output: Contribution to journal › Article › Academic › peer-review

How is retargeting related to purchase incidence, channel choice, and purchase quantity?

Mark, T., Dhar, T., Verhoef, P. C. & Lemon, K. N., Jun-2024, In: Marketing Letters. 35, p. 275-288 14 p.

Research output: Contribution to journal › Article › Academic › peer-review

The impact of nutrition claims on purchase behavior for food products

Holtrop, N., Cleeren, K., Geyskens, K. & Verhoef, P., 6-Nov-2024, (E-pub ahead of print) In: International Journal of Research in Marketing.

Research output: Contribution to journal › Article › Academic › peer-review

Where's Waldo? A framework for quantifying the privacy-utility trade-off in marketing applications

Ponte, G. R., Wieringa, J. E., Boot, T. & Verhoef, P. C., Sept-2024, In: International Journal of Research in Marketing. 41, 3, p. 529-546 18 p.

Research output: Contribution to journal › Article › Academic › peer-review

Leveraging synergy to drive digital transformation: A systems-theoretic perspective

Nguyen, D. K., Broekhuizen, T., Dong, J. & Verhoef, P., Nov-2023, In: Information & Management. 60, 7, 14 p., 103836.

Research output: Contribution to journal › Article › Academic › peer-review

Multi/Omni and Cross-Channel Distribution

Liu, H. & Verhoef, P. C., 12-Jan-2023, Elgar Encyclopedia of Services. Gallouj, F., Gallouj, C., Monnoyer, M.-C., Rubalcaba, L. & Scheuer, M. (eds.). Edward Elgar Publishing, p. 226-230 5 p.

Research output: Chapter in Book/Report/Conference proceeding › Chapter › Academic › peer-review

Reflections and Predictions on Effects of COVID-19 Pandemic on Retailing

Verhoef, P. C., Noordhoff, C. & Sloot, L. M., 1-Mar-2023, In: Journal of Service Management. 34, 2, p. 274-293 20 p.

Research output: Contribution to journal › Article › Academic › peer-review

The effects of cultural differences on consumers' willingness to share personal information

Schumacher, C., Eggers, F., Verhoef, P. C. & Maas, P., Feb-2023, In: Journal of Interactive Marketing. 58, 1, p. 72-89 27 p.

Research output: Contribution to journal › Article › Academic › peer-review

The market for privacy: Understanding how consumers trade off privacy practices

Eggers, F., Beke, F. T., Verhoef, P. C. & Wieringa, J. E., Nov-2023, In: Journal of Interactive Marketing. 58, 4, p. 341-360 20 p.

Research output: Contribution to journal › Article › Academic › peer-review

Consumers’ privacy calculus: The PRICAL index development and validation

Beke, F. T., Eggers, F., Verhoef, P. C. & Wieringa, J. E., Mar-2022, In: International Journal of Research in Marketing. 39, 1, p. 20-41 22 p.

Research output: Contribution to journal › Article › Academic › peer-review

All (219) publications

Press/media

Goed doen levert geld op, maar niet voor iedereen

Doorn, van, J. & Verhoef, P.

13/11/2017

Press/Media: Research › Popular

All (1) press/media

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