Schumacher, C., Eggers, F., Verhoef, P. & Maas, P., 10-sep.-2024, A research agenda for digital transformation: Multidisciplinary perspectives. Dong, J. Q. & Verhoef, P. C. (uitgave). Cheltenham, UK: Edward Elgar Publishing, blz. 281-326

Onderzoeksoutput › › peer review

How is retargeting related to purchase incidence, channel choice, and purchase quantity?

Mark, T., Dhar, T., Verhoef, P. C. & Lemon, K. N., jun.-2024, In: Marketing Letters. 35, blz. 275-288 14 blz.

Onderzoeksoutput › › peer review

The impact of nutrition claims on purchase behavior for food products

Holtrop, N., Cleeren, K., Geyskens, K. & Verhoef, P., 6-nov.-2024, (E-pub ahead of print) In: International Journal of Research in Marketing.

Onderzoeksoutput › › peer review

Where's Waldo? A framework for quantifying the privacy-utility trade-off in marketing applications

Ponte, G. R., Wieringa, J. E., Boot, T. & Verhoef, P. C., sep.-2024, In: International Journal of Research in Marketing. 41, 3, blz. 529-546 18 blz.

Onderzoeksoutput › › peer review

Leveraging synergy to drive digital transformation: A systems-theoretic perspective

Nguyen, D. K., Broekhuizen, T., Dong, J. & Verhoef, P., nov.-2023, In: Information & Management. 60, 7, 14 blz., 103836.

Onderzoeksoutput › › peer review

Multi/Omni and Cross-Channel Distribution

Liu, H. & Verhoef, P. C., 12-jan.-2023, Elgar Encyclopedia of Services. Gallouj, F., Gallouj, C., Monnoyer, M.-C., Rubalcaba, L. & Scheuer, M. (uitgave). Edward Elgar Publishing, blz. 226-230 5 blz.

Onderzoeksoutput › › peer review