M.J. (Maarten) Gijsenberg, Prof

Professor of Marketing Dynamics

Faculty of Economics and Business

Telephone:

+31 50 36 38249

E-mail:

m.j.gijsenberg rug.nl

Research Portal

Publications

Consistency and commonality in advertising content: Helping or Hurting?

Becker, M. & Gijsenberg, M. J., Mar-2023, In: International Journal of Research in Marketing. 40, 1, p. 128-145 18 p.

Research output: Contribution to journal › Article › Academic › peer-review

The cold-start problem in nascent AI strategy: Kickstarting data network effects

Vomberg, A., Schauerte, N., Krakowski, S., Ingram Bogusz, C., Gijsenberg, M. J. & Bleier, A., Nov-2023, In: Journal of Business Research. 168, 10 p., 114236.

Research output: Contribution to journal › Article › Academic › peer-review

When Offline Stores Reduce Online Returns

Hirche, C. F., Bijmolt, T. H. A. & Gijsenberg, M. J., 27-Jun-2022, In: Sustainability. 14, 13, 26 p., 7829.

Research output: Contribution to journal › Article › Academic › peer-review

Asking Less, Getting More? The Influence of Fixed-Fee and Threshold-Based Free Shipping on Online Orders and Returns

Hirche, C., Gijsenberg, M. & Bijmolt, T., 2021, Groningen: University of Groningen, SOM research school, 58 p. (SOM Research Reports; vol. 2021012-MARK).

Research output: Working paper › Academic

Digital platform openness: Drivers, dimensions and outcomes

Broekhuizen, T. L. J., Emrich, O., Gijsenberg, M. J., Broekhuis, M., Donkers, B. & Sloot, L. M., Jan-2021, In: Journal of Business Research. 122, p. 902-914 13 p.

Research output: Contribution to journal › Article › Academic › peer-review

Introduction to the special issue - Digital business models: A multi-disciplinary and multi-stakeholder perspective

Broekhuizen, T., Broekhuis, M., Gijsenberg, M. & Wieringa, J., Jan-2021, In: Journal of Business Research. 122, p. 847-852 6 p.

Research output: Contribution to journal › Editorial › Academic

Promoting Product Returns: Effects of Price Reductions on Customer Return Behavior

Hirche, C., Gijsenberg, M. & Bijmolt, T., 2021, Groningen: University of Groningen, SOM research school, 51 p. (SOM Research Reports; vol. 2021011-MARK).

Research output: Working paper › Academic

When Offline Stores Reduce Online Returns

Hirche, C., Bijmolt, T. & Gijsenberg, M., 2021, Groningen: University of Groningen, SOM research school, 45 p. (SOM Research Reports; vol. 2021010-MARK).

Research output: Working paper › Academic

Highly Recommended? How Relation-Specific Attachment Styles Bias Customers Willingness to Recommend

Verbeke, W. J. M. I., Gijsenberg, M. J., Hendriks, L. M. E., Bouma, J. T. & Teunter, L. H., 10-Jun-2020, In: Frontiers in Psychology. 11, 16 p., 1311.

Research output: Contribution to journal › Article › Academic › peer-review