prof. dr. L.M. (Laurens) Sloot

I am currently involved in several ongoing research projects with various colleages:

With Tom Wielheesen (PhD-student) and Tammo Bijmolt:

• Investigating the impact of local assortment on assortment variety perception, community enhencement, store affection and custoer share-of-wallet

• Analyzing how independent store entrepreneurs utilize social media to enhance store perception and store attactiveness

• Assessing the influence of local consumer, competition and store characteristics on the effectiveness of weekly price promotions (leaflets)

With Joeri van rens (PhD-student) and Tammo Bijmolt

• Studying the impact of franchiser support and store owner innovativeness on local eCommerce performance

• Examining the relationshop between store renewal investment stretgy and long-term store performance

• Exploring the relation. between perceived store attributes (service, price) and store performance (sales, ebitda)

With Nikki Numan (PhD student) and Erjen van Nierop

Investigating how local consumer, competition and store characteristics influence the redemption % of loyalty programs on store level

• Assessing the impact of local customer characteristics and retail comeptition on local store attractiveness

With Auke Hunneman

• Analyzing the impact of offering an online grocery retail channel alongside the physical store network on retailers' performence

With colleagues at EFMI Business School

• Developing a reserach framework measuring store attributes (6A-model) that can explain grocery store attarctiveness and store performence

• Exploring the application of True Pricing mechanics in the food sector and its potential to in achieving sustainabililty goals