prof. dr. J.E. (Jaap) Wieringa

Hoogleraar Onderzoeksmethoden in de Bedrijfskunde

Faculteit Economie en Bedrijfskunde

Telefoon:

050 36 37093 (Direct nummer)

050 36 33686 (Secretariaat)

E-mail:

j.e.wieringa rug.nl

ORCID Research Portal

Publicaties

The combined effect of regulators’ and retailers’ actions to stimulate consumer participation in retail energy markets

Huisman, H., de Haan, E., Mulder, M. & Wieringa, J., jan.-2024, In: Energy Policy. 184, 18 blz., 113890.

Onderzoeksoutput › › peer review

Unstructured data research in business: Toward a structured approach

de Haan, E., Padigar, M., El Kihal, S., Kübler, R. & Wieringa, J. E., apr.-2024, In: Journal of Business Research. 177, 12 blz., 114655.

Onderzoeksoutput › › peer review

Where's Waldo? A framework for quantifying the privacy-utility trade-off in marketing applications

Ponte, G. R., Wieringa, J. E., Boot, T. & Verhoef, P. C., sep.-2024, In: International Journal of Research in Marketing. 41, 3, blz. 529-546 18 blz.

Onderzoeksoutput › › peer review

The market for privacy: Understanding how consumers trade off privacy practices

Eggers, F., Beke, F. T., Verhoef, P. C. & Wieringa, J. E., nov.-2023, In: Journal of Interactive Marketing. 58, 4, blz. 341-360 20 blz.

Onderzoeksoutput › › peer review

Timing customer reactivation initiatives

Holtrop, N. & Wieringa, J. E., sep.-2023, In: International Journal of Research in Marketing. 40, 3, blz. 570-589 20 blz.

Onderzoeksoutput › › peer review

Consumers’ privacy calculus: The PRICAL index development and validation

Beke, F. T., Eggers, F., Verhoef, P. C. & Wieringa, J. E., mrt.-2022, In: International Journal of Research in Marketing. 39, 1, blz. 20-41 22 blz.

Onderzoeksoutput › › peer review

Creating Value with Data Analytics in Marketing: Mastering Data Science

Verhoef, P. C., Kooge, E., Walk, N. & Wieringa, J., 2022, Routledge, Taylor and Francis group. 336 blz.

Onderzoeksoutput ›

The effect of required warmth on consumer acceptance of artificial intelligence in service: The moderating role of AI-human collaboration

Peng, C., van Doorn, J., Eggers, F. & Wieringa, J. E., okt.-2022, In: International Journal of Information Management. 66, 11 blz., 102533.

Onderzoeksoutput › › peer review

Acquiring customers through online marketplaces? The effect of marketplace sales on sales in a retailer's own channels

Maier, E. & Wieringa, J., jun.-2021, In: International Journal of Research in Marketing. 38, 2, blz. 311-328 18 blz.

Onderzoeksoutput › › peer review

Corrigendum to ‘The Role of Marketing in Digital Business Platforms’ [Journal of Interactive Marketing 51 (2020) p. 72–90] (Journal of Interactive Marketing (2020) 51 (72–90), (S1094996820300876), (10.1016/j.intmar.2020.04.006))

Rangaswamy, A., Moch, N., Felten, C., van Bruggen, G., Wieringa, J. E. & Wirtz, J., feb.-2021, In: Journal of Interactive Marketing. 53, blz. 129 1 blz.

Onderzoeksoutput

Lees meer

Alle (70) publicaties

Pers/media

‘Ons vakgebied moet mee in de dataficatie van de wereld’

Wieringa, J.

21/11/2024

Pers / media: Expert Comment ›

Genomineerden MOAwards 2021 bekend

Wieringa, J.

15/04/2021

Pers / media: Expert Comment ›

Genomineerden MOAwards 2021 bekend

Wieringa, J.

08/04/2021

Pers / media: Activiteiten met een maatschappelijk belang ›

Alle (3) pers/media

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