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Over ons Praktische zaken Waar vindt u ons prof. dr. J.E. (Jaap) Wieringa

Publicaties

Data science and privacy concerns in digital transformation

The combined effect of regulators’ and retailers’ actions to stimulate consumer participation in retail energy markets

Unstructured data research in business: Toward a structured approach

Where's Waldo? A framework for quantifying the privacy-utility trade-off in marketing applications

The market for privacy: Understanding how consumers trade off privacy practices

Timing customer reactivation initiatives

Consumers’ privacy calculus: The PRICAL index development and validation

Creating Value with Data Analytics in Marketing: Mastering Data Science

The effect of required warmth on consumer acceptance of artificial intelligence in service: The moderating role of AI-human collaboration

Acquiring customers through online marketplaces? The effect of marketplace sales on sales in a retailer's own channels

Pers/media

‘Ons vakgebied moet mee in de dataficatie van de wereld’

Hoe we data driven marketing kunnen redden

Genomineerden MOAwards 2021 bekend

Genomineerden MOAwards 2021 bekend