dr. J.A. (Liane) Voerman

Dr. J.A. Voerman is currently teaching both bachelor and master marketing courses, i.e. International Marketing (BSc International Business, 1st year), and Retail & Omnichannel Marketing (MSc Marketing). Besides, she used to teach (a.o.) Qualitative Research Methods (BSc BA, 2nd year), and Marketing Research Methods (MSc Marketing). Each year, she supervises approx. 6 master theses on the topic of (online) retailing.

She holds both the UTQ (University Teaching Qualification) and STQ (Senior Teaching Qualification). In the academic year 1617 she was elected best lecturer of the year in the Faculty of Economics and Business. She participates in the Teaching Academy of the UoG.

Next, Dr. J.A. Voerman is the program director of the BSc Bedrijfskunde (Business Administration), a 3 year program with more than 1000 students in 3 different profiles, i.e. Business & Management, Technology Management, and Accountancy & Control.