prof. dr. G.B. (George) Huitema

Course Technology Enabled Innovation: products, services and systems (TEI)

Code: EBM760D05, Semester IIa, 5ECTS

Teachers: dr. J.A.C. Bokhorst , prof. dr. C. Emmanouilidis , prof. dr. G.B. Huitema

 Objective

- 1. understand the most important phases of product, service or system innovation, and relate these phases to the strategic, tactical and operational processes in a company, in particular in product, service or system development

-2. understand & recognize potential technology-enabled innovations and translate these into several concepts for new products, services or systems

- 3. synthesize business, technical and organisational requirements of product, service or system development in order to select one concept

- 4. evaluate and improve the concept in order to transform it into a complete business case for further development and for launch

- 5. apply this knowledge and understanding in an actual product, service or system development activity, covering relevant business, technical and organizational aspects.

Description

- This course combines regular lectures with a team effort under pressure in which a concept for new products, services or systems is developed, in conjunction with a company.

- Teams are coached on their progress by the lecturers.

- Lectures follow the course book, extended with selected subjects in service innovations and technological developments.

- Understanding will be tested in an individual written exam.

- Teams will apply this knowledge and understanding in an actual product, service or system development activity, covering relevant business, technical and organizational aspects.

-Toll-gate reports and pitches are the deliverables of this team effort.