E. (Edlira) Shehu, Prof

Selected publications:

Shehu, Edlira, Besarta Veseli, Michel Clement and Karen Page Winterich (2023), "Improving Blood Donor Retention and Donor Relationships with Past Donation Use Appeals," Journal of Service Research, forthcoming. 

El Kihal, Siham and Edlira Shehu (2022) “It's Not Only What They Buy, It's also What They Keep : Linking Marketing Instruments to Product Returns,” Journal of Retailing, 98(3), 558-571.

Shehu, Edlira, Nadia Abou Nabout and Michel Clement (2021), “The Risk of Programmatic Advertising: Effects of Website Quality on Advertising Effectiveness,” International Journal of Research in Marketing, 38(3), 663-677.

Edlira Shehu, Dominik Papies and Scott Neslin (2020), “Free Shipping Promotions and Product Returns,” Journal of Marketing Research, 57(4), 640-658.

Schulz, Petra, Edlira Shehu and Michel Clement (2019), “When Consumers Can Return Digital Products: Influence of Firm- and Consumer-Induced Communication on the Returns and Profitability of News Articles,” International Journal of Research in Marketing, 36(3), 454-470.

Sofka, Wolfgang, Pedro de Faria and Edlira Shehu (2018), “Protecting Knowledge: How Legal Requirements to Reveal Information Affect the Importance of Secrecy,” Research Policy, 47(3), 558–572.

Shehu, Edlira, Tammo Bijmolt und Michel Clement (2016), “Dynamic Likeability Effects on Virality of Online Video Advertisements,” Journal of Interactive Marketing, 35, 27-43.

Shehu, Edlira, Jan U. Becker, Ann-Christin Langmaack and Michel Clement (2016), “The Brand Personality of Nonprofit Organizations and the Influence of Monetary Incentives,” Journal of Business Ethics, 138(3), 589–600.

Caliendo, Marco, Michel Clement and Edlira Shehu (2015), “The Effect of Individual Professional Critics on Books' Sales: Capturing Selection Biases from Observable and Unobservable Factors,” Marketing Letters, 26(4), 423–436.

Shehu, Edlira, Ann-Christin Langmaack, Elena Felchle and Michel Clement (2015), “Profiling Donors of Blood, Money and Time: A Simultaneous Comparison of the German Population,” Nonprofit Management & Leadership, 25(3), 269–295.

Shehu, Edlira, Annette Hoffmann, Michel Clement, and Ann-Christin Langmaack (2015), “Healthy Donor Effect and Satisfaction with Health – An Analysis of Selection Effects of Blood Donation,” European Journal of Health Economics, 16(7), 733-745.

Vogel, Rick, Tatjana Puhan, Edlira Shehu, Doron Klinger and Henning Beese (2014), “Funding Decisions and Entrepreneurial Team Diversity: A Field Study,” Journal of Economic Behavior & Organization, 107(B), 595–613.

Sofka, Wolfgang, Edlira Shehu and Pedro de Faria (2014), “Multinational Subsidiary Knowledge Protection – Do Mandates and Clusters Matter?,” Research Policy, 43(8) 1320-1333.

Shehu, Edlira, Ann-Christin Langmaack and Michel Clement (2013), “Emergencies and Blood Donation Services – The Dark Side of Using Emergencies in Direct Marketing Campaigns for Blood Donation Services,” Service Science, 5(2), 163-178.