Marketing PhD Candidates
Name
|
Research Project
|
---|---|
Balleyer, Anna
|
tba
|
Boluki, Ali | Content's role in the ballet of influencer marketing: the impact of text and image content on influencer merketing effectiveness |
Burbulea, Veronica | Out-of-home advertising effectiveness: exploring the role of content, context and synergistic effects in multimedia campaigns |
Ge, Ruichen
|
tba
|
Hidding, Jasper
|
Brands as self threats; how do brands rub off on consumers?
|
Hoffmann, Tabea
|
The role of social expectations for triggering pro-environmental change |
Huang, Minxiong
|
Marketing dynamics within business cycles
|
Huisman, Hester
|
Consumer participation in retail energy markets within the energy transition
|
Koster, Janneke
|
Fostering a sustainable fashion industry: a multi-actor perspective |
Liu, Xia
|
tba
|
Lombardo, Francesca
|
tba
|
Ludoph, Jocelyne
|
Socioeconomic status and consumers’ brand behavior |
Mang, Valentin
|
tba
|
Mlakar, Zan
|
The role of social consistency in innovation diffusion
|
Moes, Anne
|
tba
|
Olk, David
|
Promotion of healthy products in supermarkets using the front-of-package label Nutri-Score |
Peulen, Bob
|
tba
|
Rambharos, Narly
|
tba
|
Rens, Joeri van
|
Retail franchising: innovation, e-commerce and entrepreneurial effects on financial performance |
Smit, Hidde
|
tba
|
Tan, Xiongkai
|
tba
|
Vigier, Stephanie
|
Three studies to better understand customer loyalty: online browsing behavior, targeted promotions, instant-rewards |
Vries, Wieteke de
|
How healthy is your basket? The effect of real-time nutritional feedback on the healthiness of food purchase deciisions |
Wang, Lijun
|
tba
|
Werkman, Amber
|
Waist versus waste: understanding the interface between health and sustainability in consumer food consumption
|
Wielheesen, Tom
|
The added value of local entrepreneurship within retailing |
Last modified: | 15 October 2024 2.53 p.m. |