Skip to ContentSkip to Navigation
About us FEB Research / FEB FEB Research Institute (FEBRI) Research programme Marketing People

Marketing PhD Candidates

Name
Research Project
Balleyer, Anna
tba
Boluki, Ali Content's role in the ballet of influencer marketing: the impact of text and image content on influencer merketing effectiveness
Burbulea, Veronica Out-of-home advertising effectiveness: exploring the role of content, context and synergistic effects in multimedia campaigns
Ge, Ruichen
tba
Hidding, Jasper
Brands as self threats; how do brands rub off on consumers?
Hoffmann, Tabea

The role of social expectations for triggering pro-environmental change

Huang, Minxiong
Marketing dynamics within business cycles
Huisman, Hester
Consumer participation in retail energy markets within the energy transition
Koster, Janneke

Fostering a sustainable fashion industry: a multi-actor perspective

Liu, Xia
tba
Lombardo, Francesca
tba
Ludoph, Jocelyne

Socioeconomic status and consumers’ brand behavior

Mang, Valentin
tba
Mlakar, Zan
The role of social consistency in innovation diffusion
Moes, Anne
tba
Olk, David

Promotion of healthy products in supermarkets using the front-of-package label Nutri-Score

Peulen, Bob
tba
Rambharos, Narly
tba
Rens, Joeri van

Retail franchising: innovation, e-commerce and entrepreneurial effects on financial performance

Smit, Hidde
tba
Tan, Xiongkai
tba
Vigier, Stephanie

Three studies to better understand customer loyalty: online browsing behavior, targeted promotions, instant-rewards

Vries, Wieteke de

How healthy is your basket? The effect of real-time nutritional feedback on the healthiness of food purchase deciisions

Wang, Lijun
tba
Werkman, Amber
Waist versus waste: understanding the interface between health and sustainability in consumer food consumption

The added value of local entrepreneurship within retailing

Last modified:15 October 2024 2.53 p.m.