Marketing Fellows
Name
|
Keywords
|
---|---|
Albalooshi, Dr. Sumaya | Psychological consequences of inequitable wealth distribution and their impact on consumers' decision making |
Bijmolt, Prof.dr. Tammo
|
Marketing, Research, Quantitative models, Retailing, Customer relationship management, Meta-analysis
|
Bolderdijk, Dr. Jan Willem
|
Consumer behavior, Social marketing, Persuasion, Sustainability, Field experiments
|
Doorn, Prof.dr. Jenny van
|
Customer satisfaction, Market research, Panel data analysis, International advertising
|
Fennis, Prof.dr. Bob
|
Consumer behavior, Social influence, Persuasion
|
Gijsenberg, Prof.dr. Maarten
|
Advertising, Crises, Marketing dynamics, Econometric models, Bayesian statistics
|
Groot, Dr. Judith de
|
Sustainable behaviour change and consumer behaviour
|
Haan, Dr. Evert de
|
Digitale marketing, marketing attributie, ad blocking, (online) customer journey, (online) adverteren
|
Ittersum, Prof.dr. Koert van
|
Consumer well-being, Consumer psychology, Consumption, Spending, New product marketing and branding
|
Leliveld, Dr. Marijke
|
Decision-making, Ethics, Negotiation and Bargaining, Justice, Consumer Behavior
|
Moeini Jazani, Dr. Mehrad
|
Consumer psychology, Strategic brand management, Consumers brand behavior, Experimental design & data analysis
|
Risselada, Dr. Hans
|
Social networks, Social influence, Churn, Adoption, Marketing models
|
Shehu, Prof.dr. Edlira
|
|
Sloot, Dr. Laurens
|
Retailing, Retail branding, Category management, Trade marketing, Private labels, Buyer-seller relationships
|
Verhoef, Prof.dr. Peter
|
Customer relationship management, Customer loyalty, Customer behavior, Marketing, Marketing models
|
Wieringa, Prof.dr. Jaap
|
Pharmaceutical marketing, Marketing model building, Time series analysis, Diffusion modelling, Statistical quality control, Six sigma
|
Last modified: | 30 May 2024 5.09 p.m. |