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About us FEB Research / FEB FEB Research Institute (FEBRI) Research programme Marketing People

Marketing Fellows

Name
Keywords
Albalooshi, Dr. Sumaya Psychological consequences of inequitable wealth distribution and their impact on consumers' decision making
Bijmolt, Prof.dr. Tammo
Marketing, Research, Quantitative models, Retailing, Customer relationship management, Meta-analysis
Bolderdijk, Dr. Jan Willem
Consumer behavior, Social marketing, Persuasion, Sustainability, Field experiments
Doorn, Prof.dr. Jenny van
Customer satisfaction, Market research, Panel data analysis, International advertising
Fennis, Prof.dr. Bob
Consumer behavior, Social influence, Persuasion
Gijsenberg, Prof.dr. Maarten
Advertising, Crises, Marketing dynamics, Econometric models, Bayesian statistics
Groot, Dr. Judith de
Sustainable behaviour change and consumer behaviour
Haan, Dr. Evert de
Digitale marketing, marketing attributie, ad blocking, (online) customer journey, (online) adverteren
Ittersum, Prof.dr. Koert van
Consumer well-being, Consumer psychology, Consumption, Spending, New product marketing and branding
Leliveld, Dr. Marijke
Decision-making, Ethics, Negotiation and Bargaining, Justice, Consumer Behavior
Moeini Jazani, Dr. Mehrad
Consumer psychology, Strategic brand management, Consumers brand behavior, Experimental design & data analysis
Risselada, Dr. Hans
Social networks, Social influence, Churn, Adoption, Marketing models
Shehu, Prof.dr. Edlira
Sloot, Dr. Laurens
Retailing, Retail branding, Category management, Trade marketing, Private labels, Buyer-seller relationships
Verhoef, Prof.dr. Peter
Customer relationship management, Customer loyalty, Customer behavior, Marketing, Marketing models
Wieringa, Prof.dr. Jaap
Pharmaceutical marketing, Marketing model building, Time series analysis, Diffusion modelling, Statistical quality control, Six sigma
Last modified:30 May 2024 5.09 p.m.