Learning Outcomes

By the end of this Intensive Summer Course students should be able to:

• Gain an understanding of business model design thinking and the development of a customer value proposition in particular.

• Can help to recognize and create customer / societal value from biomedical research.

• Appreciate the concept and importance of intellectual property.

• Integrate strategic concepts such as sustainability of a competitive advantage and strategic partnering into business model design thinking.

• Understand different perspectives on the concept of competition and competitive advantage.

• Understand the role and impact of teams and investors in entrepreneurial companies.

• Appreciate the importance of technology road-mapping and other approaches used by companies in order to develop their technology into a marketable product, in areas such as pharma, biotechnology, diagnostics and food & nutrition.

• Develop a pitch and create an attractive proposition on the societal and commercial value of their research which is based upon a well explained business model concept.