New research finds that Americans associate eyewear with intelligence.

As politicians gear up for the 2020 elections, presidential hopefuls such as Elizabeth Warren, Amy Klobuchar, and Bernie Sanders are likely getting the same advice from their image advisers: Lose the eyeglasses. Conventional wisdom contends that glasses make a candidate look weak and old.

New research strongly suggests that candidates should ignore that advice. It finds that American voters are more likely to support a political candidate who wears glasses than one who does not.

Eyewear "seems to offer politicians an advantage over their competitors, at least in Western cultures, without any real drawbacks," writes a research team led by Alexandra Fleischmann of the University of Cologne.

Read the full article at Pacific Standard. 

De Nederlandse blog over dit onderzoek leest u hier.