Tot onze grote vreugde delen wij u mede dat verschillende onderzoekers van het Groningen Digital Business Centre (GDBC) hebben bijgedragen aan een speciale uitgave in het Journal of Business Research, uitgebracht in samenwerking met het SOM Research Institue. Het betreft zes artikelen met betrekking tot digitale business modellen. De Engelstalige artikelen zijn gratis te downloaden. 

Hieronder vindt u een korte samenvatting en de link naar de desbetreffende artikelen. 

1. "Challenges at the marketing-operations interface in omni-channel retail environments"
Betrokken onderzoekers: Bijmolt, Broekhuis, de Leeuw, Hirche, Rooderkerk, Sousa & Zhu.

Abstract: To compete in today’s omni-channel business context, it is essential for firms to co-ordinate their activities across channels and across different stages of the customer journey and the product flow. This requires firms to adopt an integrative approach, addressing each omni-channel design decision from a dual demand-side (marketing) and supply-side (operations) perspective. However, both in practice and in academic research, such an integrative approach is still in an immature stage. In this article, a framework is developed with the following key decision areas: (i) assortment & inventory, (ii) distribution & delivery and (iii) returns. These affect both the customer journey and the product flow. As a consequence of the resulting interdependencies between the firm’s functions, addressing the issues that arise in the three decision areas requires an integrated marketing and operations perspective. For each of the areas, the key decisions that affect or involve both the customer journey and product flow are identified first. Next, for each decision, the marketing and operational goals and the tensions that arise when these goals are not perfectly aligned are described. The opportunities for relieving these tensions are also discussed and possible directions for future research aimed at addressing these tensions and opportunities are presented.

Lees hier het hele artikel. 

2. "Digital platform openness: Drivers, dimensions and outcomes"
Betrokken onderzoekers: Broekhuizen, Emrich, Gijsenberg, Broekhuis, Donkers & Sloot.

Abstract: This multi-method study aims to shed light on digital platforms' decisions regarding their openness. Platform openness results from a series of decisions on how open a platform is regarding: (a) suppliers, (b) customers, (c) complementary service providers, as well as to (d) product categories and (e) channels. By conducting a scoping literature review, we analyze the current body of knowledge about the drivers, dimensions and outcomes of platform openness. Using an expert panel discussion and analysis of real-world digital platforms, we confront this existing knowledge with current business challenges to identify research challenges. We address how future research can advance platform research by tackling these challenges.

Lees hier het hele artikel. 

3. "The Internet of Everything: Smart things and their impact on business models"
Betrokken onderzoekers: Langley, van Doorn, Ng, Stieglitz, Lazovik & Boonstra.

Abstract: The internet of everything (IoE), connecting people, organizations and smart things, promises to fundamentally change how we live, work and interact, and it may redefine a wide range of industry sectors. This conceptual paper aims to develop a vision of how the IoE may alter business models and the ways in which individuals and organizations create value. We review literature on networked business models and service ecosystems, and show that a clearer understanding is needed of how the IoE will impact on the ways that organizations go about their business at the micro, meso and macro levels. Combining this with an inductive, vignette-based approach, we present a new taxonomy of smart things based on their capabilities and their connectivity. We derive their implications for business models and conclude the paper with propositions that form a research agenda for business researchers.

Lees hier het hele artikel. 

4. "Corporate Digital Responsibility"
Betrokken onderzoekers: Lobschat, Müller, Eggers, Brandimarte, Diefenbach, Kroschke & Wirtz.

Abstract: We propose that digital technologies and related data become increasingly prevalent and that, consequently, ethical concerns arise. Looking at four principal stakeholders, we propose corporate digital responsibility (CDR) as a novel concept. We define CDR as the set of shared values and norms guiding an organization's operations with respect to four main processes related to digital technology and data. These processes are the creation of technology and data capture, operation and decision making, inspection and impact assessment, and refinement of technology and data. We expand our discussion by highlighting how to managerially effectuate CDR compliant behavior based on an organizational culture perspective. Our conceptualization unlocks future research opportunities, especially regarding pertinent antecedents and consequences. Managerially, we shed first light on how an organization's shared values and norms regarding CDR can get translated into actionable guidelines for users. This provides grounds for future discussions related to CDR readiness, implementation, and success.

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5. "Digital transformation: A multidisciplinary reflection and research agenda"
Betrokken onderzoekers: Verhoef, Broekhuizen, Bart, Bhattacharya, Dong, Fabian & Haenlein.

Abstract: Digital transformation and resultant business model innovation have fundamentally altered consumers’ expectations and behaviors, putting immense pressure on traditional firms, and disrupting numerous markets. Drawing on extant literature, we identify three stages of digital transformation: digitization, digitalization, and digital transformation. We identify and delineate growth strategies for digital firms as well as the assets and capabilities required in order to successfully transform digitally. We posit that digital transformation requires specific organizational structures and bears consequences for the metrics used to calibrate performance. Finally, we provide a research agenda to stimulate and guide future research on digital transformation.

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6. "Data analytics in a privacy-concerned world"
Betrokken onderzoekers: Wieringa, Kannan, Ma, Reutterer, Risselada & Skiera.

Abstract: Data is considered the new oil of the economy, but privacy concerns limit their use, leading to a widespread sense that data analytics and privacy are contradictory. Yet such a view is too narrow, because firms can implement a wide range of methods that satisfy different degrees of privacy and still enable them to leverage varied data analytics methods. Therefore, the current study specifies different functions related to data analytics and privacy (i.e., data collection, storage, verification, analytics, and dissemination of insights), compares how these functions might be performed at different levels (consumer, intermediary, and firm), outlines how well different analytics methods address consumer privacy, and draws several conclusions, along with future research directions. 

Lees hier het hele artikel.