Marketing Seminars
Seminars 2022
![dr. Dan Schley](/feb/organization/departments/marketing/seminar/dan-schley.jpg)
dr. Dan Schley, associate Professor at RSM Erasmus University
Seminar on Tuesday, November 22 at 11.30 hrs.
Title and abstract:
"How Categorization Shapes the Probability Weighting Function."
![Prof. dr. Caroline Goukens](/feb/organization/departments/marketing/seminar/download-crop-pzr1nob4p.jpg)
Prof. dr. Caroline Goukens, professor at the University of Maastricht.
Seminar on Monday, November 7th at 10.00 hrs.
Title and abstract:
"The Zero Price Effect(s). Why offering something for free can act as a double-edge sword."
![Dr. Alex Belli](/feb/organization/departments/marketing/seminar/alex-belli.jpg)
Dr. Alex Belli, assistant professor at the University of Adelaide.
Seminar on Tuesday, September 13th, 2022 at 11.30 hrs.
Title and abstract:
"Feeling Rich: On the Measurement and Consumer Outcomes of Subjective Wealth."
![Iris Steenkamp](/feb/organization/departments/marketing/seminar/isteenkamp.jpg)
Iris Steenkamp, PhD candidate at London Business School.
Seminar on May 10th, 2022 at 11.30 hrs.
Title and abstract:
“Can Selling Make You More Resilient? Experimental Evidence from India Amidst COVID-19 Pandemic.”
![martin schreier](/feb/organization/departments/marketing/seminar/img/martinschreier2022.jpg)
Prof. dr. Martin Schreier, professor of Marketing WU Vienna.
Seminar on March 15th, 2022 at 10.00 hrs, followed by a Q&A/Publishing session at 11.30 hrs.
Seminar and Q&A session will be held online.
Title and abstract:
'Paying twice to have it your way? The backfiring effect of mass customization on a product’s resale value'.’
![Bas Donkers](/feb/organization/departments/marketing/seminar/img/basdonkerspicture.jpg)
Prof. dr. Bas Donkers, professor of Marketing Research, Erasmus University Rotterdam
Seminar on March 3th, 2022 at 12.00 hrs at 'Van Swinderen Huys', Groningen.
Title and abstract:
'Interested Followers? Using latent community structures to understand product diffusion patterns.'
![gregg sparkman](/feb/organization/departments/marketing/seminar/img/greggsparkman.jpg)
dr. Gregg Sparkman, Postdoctoral Researcher at Princeton University.
Seminar on January 25th, 2022 at 15.00 hrs. The seminar will take place online.
Title and abstract:
'Perceiving and Misperceiving Social Reality '.
Seminars 2021
![Kathleen Cleeren](/feb/organization/departments/marketing/seminar/img/kathleen-cleeren.png)
Prof. dr. Kathleen Cleeren, professor of Marketing, KU Leuven.
Seminar on December 9, 2021 at 12.00 hrs. The seminar will take place online.
Ttile and abstract:
'What drives the likelihood of consumption after purchase?'
Seminars 2020
![Dr. Michel Handgraaf](/feb/organization/departments/marketing/seminar/img/michelhandgraaf.jpg)
Dr. Michel Handgraaf, Associate Professor, University of Wageningen.
Seminar on Januray 23th at 11.00 hris, room 5419-0107
Seminars 2019
![JonathanBerman](/feb/organization/departments/marketing/seminar/img/jonathan-berman.jpg)
Dr. Jonathan Berman, Associate Professor of Marketing, London Business School.
Seminar on December 2th at 1.30 hrs, room 5419.0107.
'Damned Either Way: On the Role of Inconsistency in Consumer Hypocrisy."
![JeffInman](/feb/organization/departments/marketing/seminar/img/jeffinman1.jpg)
![MichelWedel](/feb/organization/departments/marketing/seminar/img/wedelmichel.jpg)
Prof. dr. M. Wedel, Distinguished University Professor, Robert H. Smith School of Business at the University of Maryland.
Seminar on June 6th at 10.30 hrs, room 5412.0025.
"BANOVA: Bayesian Analysis of Experiments in Consumer Psychology".
![ChristineMoorman](/feb/organization/departments/marketing/seminar/img/christinemoorman.jpg)
Prof. dr. C. Moorman, professor of Marketing, Duke University: The Fuqua School of Business
Seminar on May 27th at 10.30 hrs, room 5419.0007.
"Four more years: presidential elections, comparative mind-set and managerial decisions".
![WayneHoyer](/feb/organization/departments/marketing/seminar/img/waynehoyer.jpg)
Prof.dr. W.D. Hoyer, professor of Marketing, University of Texas at Austin
Seminar on April 16th at 10.30 hrs, room 5412.0035.
"How consumer brand sabotage affects other consumers - The differential role of self-brand connection".
Archive
Seminars 2018
![PKKannan](/feb/organization/scientific-departments/Marketing/seminar/img/pkkannan.jpg)
Prof.dr. P.K. Kannan, professor of Marketing, University of Maryland
Seminar on November 13th at 10.30 hrs, room 5419-0701.
"Moving from Fee to Free: A Research Journey into Digital Marketing".
![KatrijnGielens](/feb/organization/scientific-departments/Marketing/seminar/KatrijnGielens.jpg)
Dr. Katrijn Gielens, Associate professor of Marketing and Sarah Graham Kenan Scholar, UNC Kenan-Flagler.
Seminar on September 18th at 10.30 hrs, room 5419.0109.
'Navigating the Last Mil in Grocery Shopping: Click and Collect Format'.
![ShubaSrinivasan](/feb/organization/scientific-departments/Marketing/seminar/ShubaSrinivasan.jpg)
Prof. dr. Shuba Srinivasan, the Adele and Norman Barron Professor of Marketing at Boston University.
Seminar on June 26th at 10.30 hrs, room 5412.0039.
![AlixBarasch](/feb/organization/scientific-departments/Marketing/seminar/AlixBarasch.jpg)
Dr. Alixandra Barasch, Assistant Professor of Marketing at New York University Stern, School of Business
Seminar on May 15th at 13.30 hrs, room 5419.0109.
![AmirGrinstein](/feb/organization/scientific-departments/Marketing/seminar/AmirGrinstein.jpg)
Dr. Amir Grinstein, Associate Professor of Marketing at Northeastern University / VU Amsterdam
Seminar on April 26th at 10.30 hrs, room 5419.0109.
'The socially responsible marketing manager'.
![DennisFok](/feb/organization/scientific-departments/Marketing/seminar/DennisFok.jpg)
Prof. dr. Dennis Fok, Professor of Ecometrics & Data Science at Erasmus University Rotterdam.
Seminar on April 17th at 10.30 hrs, room 5414.0101.
'
The dynamic impact of shocks on clickthrough and conversion rates of paid search advertisements'.
![YakovBart](/feb/organization/scientific-departments/Marketing/seminar/YakovBart.jpg)
Dr. Yakov Bart, Assistant Professor of Marketing at Northeastern University
Seminar on April 3th at 10.30 hrs, room 5419.0009.
![JensHogreve](/feb/organization/scientific-departments/Marketing/seminar/jenshogreve.jpg)
Prof. dr. Jens Hogreve, professor of the Catholic University of Eichstaett-Ingolstadt
Seminar on February 23th at 09.15 hrs, room 5416.0157.
' Is Transparency Key? The Effects of Social Media Recovery on Virtually Present Others'.
Archive
Seminars 2017
![BerndSchmitt](/feb/organization/scientific-departments/Marketing/seminar/BerndSchmitt.jpg)
Prof. dr. Bernd Schmitt, professor of International Business, Columbia Business School
Seminar on December 1th at 10.30 hrs, room 5419.0003.
'Consumer experiences in the future: human or robot? Robot or human? '
![RajdeepGrewal](/feb/organization/scientific-departments/Marketing/seminar/Rajdeepgrewal.jpg)
![AmnaKirmani](/feb/organization/scientific-departments/Marketing/seminar/KirmaniAmna.jpg)
Prof. dr. Rajdeep Grewal, professor of Marketing at the UNC Kenan-Flagler Business School
and
Prof. dr. Amna Kirmani, professor of Marketing at the Robert H. Smith School of Business
Seminar on May 22th at 15.00 hrs, room 5419.0107.
' Bridging Disciplines'.
![MarcelZeelenberg](/feb/organization/scientific-departments/Marketing/seminar/marcelzeelenberg.jpg)
Prof. dr. Marcel Zeelenberg, professor of Marketing at the University of Tilburg
Seminar on April 11th at 10.30 hrs, room 5419.0009.
'Towards an Economic Psychology of Greed'.
Last modified: | 04 December 2023 4.28 p.m. |