Goody-goodies and soy butter
Although consumers find it important to behave morally, extremely moral behaviour can irritate others. ‘Goody-goodies’ are far from popular. Jan Willem Bolderdijk wants to study the relevance of this mechanism for the marketing of sustainable food sources such as cultured meat and soy butter. His research proposal was recently rewarded by NWO with a Veni grant.
The weekly online video magazine Unifocus highlights topics related to the University of Groningen in the fields of research and society, student life, teaching, policy and internationalization.
| Last modified: | 12 March 2020 10.15 p.m. |
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20 November 2024
Gerard van den Berg appointed as member of the Academia Europaea
Professor Gerard van den Berg had been appointed as member of the Academia Europaea, the European Academy for Sciences, Humanities and Letters.
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15 November 2024
Faculty of Economics and Business and Dutch Central Bank Announce New "Klaas Knot Lecture Series"
The Faculty of Economics and Business (FEB) of the University of Groningen and De Nederlandsche Bank (DNB) are pleased to announce the launch of the annual “Klaas Knot Lecture Series” on international economic policy.
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Do parents have any influence on whether their children wear 'pink' or 'grey' glasses?
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