Goody-goodies and soy butter
Although consumers find it important to behave morally, extremely moral behaviour can irritate others. ‘Goody-goodies’ are far from popular. Jan Willem Bolderdijk wants to study the relevance of this mechanism for the marketing of sustainable food sources such as cultured meat and soy butter. His research proposal was recently rewarded by NWO with a Veni grant.
The weekly online video magazine Unifocus highlights topics related to the University of Groningen in the fields of research and society, student life, teaching, policy and internationalization.
| Last modified: | 12 March 2020 10.15 p.m. |
More news
-
17 July 2024
Veni-grants for ten researchers
The Dutch Research Council (NWO) has awarded a Veni grant of up to €320,000 each to ten researchers of the University of Groningen and the UMCG. The Veni grants are designed for outstanding researchers who have recently gained a PhD.
-
15 July 2024
12 million euros for research into the impact of green hydrogen
A consortium to study the socio-economic impact of hydrogen, including three researchers at the University of Groningen, has been granted 12 million euros from the NWO.
-
11 July 2024
Royal decoration for dedicated Professor and mentor
On Thursday 11 July 2024, José Heesink retired. During her farewell, she received a royal decoration from Koen Schuiling, Mayor of the Municipality of Groningen.