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About us Practical matters How to find us S. (Siria Xiyueyao) Luo, Dr

Research interests

I am interested in understanding how the emotion/cognition of hope will influence consumers' judgment and decision making. 

If you are interested in this topic as well, please feel free to drop me an email!

Publications

A Dark Side of Hope: Understanding Why Investors Cling onto Losing Stocks

What We Talk About When We Talk About Hope: A Prototype Analysis