Skip to Content Skip to Navigation

About us Practical matters How to find us prof. dr. T.H.A. (Tammo) Bijmolt

prof. dr. T.H.A. (Tammo) Bijmolt

Full Professor, Chairman of the department

Faculty of Economics and Business

Telephone:

+31 50 36 37319 (Secretary)

+31 50 36 33686

+31 50 36 33720 (fax)

E-mail:

t.h.a.bijmolt rug.nl

ORCID Research Portal

Publications

Decision support system development for store flyer space allocation: Leveraging own- and cross-category sales effects

Vafainia, S., Rooderkerk, R. P., Breugelmans, E. & Bijmolt, T. H. A., 25-Jul-2024, (E-pub ahead of print) In: International Journal of Research in Marketing.

Research output: Contribution to journal › Article › Academic › peer-review

Healthy shopping dynamics: The healthiness of sequential grocery choices

van Ittersum, K., van der Heide, M. T., Holtrop, N., Bijmolt, T. H. A. & van Doorn, J., Mar-2024, In: Journal of Retailing. 100, 1, p. 24-40 17 p.

Research output: Contribution to journal › Article › Academic › peer-review

Mobile platform expansion: How does it affect the incumbent food delivery app and other sales channels?

Liu, W., Zhang, S., Bijmolt, T. & de Haan, E., Sept-2024, In: Journal of Retailing. 100, 3, p. 422-438 17 p.

Research output: Contribution to journal › Article › Academic › peer-review

A Meta-Analysis of Brand Extension Success: The Effects of Parent Brand Equity and Extension Fit

Peng, C., Bijmolt, T. H. A., Völckner, F. & Zhao, H., Nov-2023, In: Journal of Marketing. 87, 6, p. 906-927 22 p.

Research output: Contribution to journal › Article › Academic › peer-review

Evaluating store location and department composition based on spatial heterogeneity in sales potential

Hunneman, A., Bijmolt, T. H. A. & Elhorst, J. P., Jul-2023, In: Journal of Retailing and Consumer Services. 73, 7 p., 103355.

Research output: Contribution to journal › Article › Academic › peer-review

Innovation contests: attracting new solvers and new high-quality solutions

Hu, F., Huizingh, E. & Bijmolt, T., Jan-2023, In: R and D Management. 53, 1, p. 149-167 19 p.

Research output: Contribution to journal › Article › Academic › peer-review

The Effectiveness of Cause-Related Marketing: A Meta-Analysis on Consumer Responses

Schamp, C., Heitmann, M., Bijmolt, T. H. A. & Katzenstein, R., Feb-2023, In: Journal of Marketing Research. 60, 1, p. 189-215 27 p.

Research output: Contribution to journal › Article › Academic › peer-review

The Effect of Periodic Email Prompts on Participant Engagement With a Behavior Change mHealth App: Longitudinal Study

Agachi, E., Bijmolt, T. H. A., Ittersum, K. V. & Mierau, J. O., 11-May-2023, In: Jmir mhealth and uhealth. 11, 13 p., e43033.

Research output: Contribution to journal › Article › Academic › peer-review

Adoption of the Website and Mobile App of a Preventive Health Program Across Neighborhoods With Different Socioeconomic Conditions in the Netherlands: Longitudinal Study

Agachi, E., Bijmolt, T. H. A., Mierau, J. O. & van Ittersum, K., 2-Feb-2022, In: JMIR Human Factors. 9, 1, e32112.

Research output: Contribution to journal › Article › Academic › peer-review

A meta-analysis of the effects of music in tourism and hospitality settings

Trompeta, M. A., Karantinou, K., Koritos, C. & Bijmolt, T. H. A., Jan-2022, In: Journal of Business Research. 138, p. 130-145 16 p.

Research output: Contribution to journal › Article › Academic › peer-review

All (135) publications

Press/media

‘Het ideale assortiment bestaat’; Wetenschappers ontwikkelen rekenmethode voor optimale schapinvulling

Bijmolt, T.

16/11/2013

Press/Media: Public Engagement Activities › Popular

All (1) press/media

View full research profile

Follow the UGfacebook twitter linkedin rss instagram youtube