M.L. (Lorena) Flórez Rojas, PhD

Assistant Professor in Technology Law (STeP)

Telephone:

E-mail:

m.l.florez.rojas rug.nl

Research interests

My research explores the ethical, legal, and societal impacts of AI and digital technologies, with a recent focus on AI accountability. I was awarded a Faculty of Law Starting Grant to investigate the Meaning and Practice of AI Accountability. I am aiming to clarify its varied interpretations across contexts by developing a comprehensive taxonomy of AI accountability practices and creating guidelines for implementing accountability measures in AI development and deployment.

Research interests

Artificial Intelligence, consumer law, technology law, legaltech, legal design

Publications

AI and Public Administration: The (legal) limits of algorithmic governance

Colombi Ciacchi, A. (Editor), Lane, L. (Editor), Nowak, T. (Editor) & Flórez Rojas, L. (Editor), 11-Sept-2024, 116 p.

Research output: Book/Report › Report › Academic

Picking the juiciest cherries from the blockchain tree: Is the hype still alive?

Rojas, M. L. F. & Langer, P., 2024, In: International Journal of Law and Information Technology. 32, 1, 16 p., eaae022.

Research output: Contribution to journal › Article › Academic › peer-review

Prácticas engañosas en línea: Entre el perfilamiento y el marketing agresivo

Flórez Rojas, L., 2024, El Derecho Mercantil en el entorno digital : Nuevas tendencias y regulaciones jurídicas. Rico Carrillo, M. & Bauzá Reilly, M. (eds.). Uruguay: Thomson Reuters, p. 367-394 28 p.

Research output: Chapter in Book/Report/Conference proceeding › Chapter › Academic › peer-review

Pensamiento de diseño y marcos éticos para la Inteligencia Artificial: una mirada a la participación de las múltiples partes interesadas

Rojas, M. L. F., 25-Jan-2023, In: Desafíos. 35, 1, p. 1-31 31 p.

Research output: Contribution to journal › Article › Academic › peer-review

Derecho de las tecnologías y las tecnologías para el derecho

Rojas, M. L. F., 26-Jul-2022, Bogota: Ediciones Uniandes. 226 p.

Research output: Book/Report › Book › Academic › peer-review

Neuromarketing vs libertad y autonomía de las decisiones del consumidor

Rojas, M. L. F., 20-Oct-2022, In: Revista Brasileira de Direitos Fundamentais & Justiça. 16, 1, p. 55-86 32 p.

Research output: Contribution to journal › Article › Academic › peer-review

El impacto de herramientas de Inteligencia Artificial: Un análisis en el sector público en Colombia

Rojas, M. L. F. & Leal, J. V., 1-Mar-2020, Inteligencia Artificial en América Latina y el Caribe. Ética, gobernanza y políticas. Buenos Aires: CeTyS, p. 206-238 7

Research output: Chapter in Book/Report/Conference proceeding › Chapter › Academic › peer-review

Geo-blocking as clashing of frames: a user restriction or an enforcement legal tool?

Rojas, M. L. F., Jan-2019, 306 p.

Research output: Thesis › Thesis fully external

Are online consumers protected from geo-blocking practices within the European Union?

Flórez Rojas, M. L., 1-Jun-2018, In: International Journal of Law and Information Technology. 26, 2, p. 119-141 23 p.

Research output: Contribution to journal › Article › Academic › peer-review

Derecho de retracto: Ambivalencia de competencias

Rojas, M. L. F., 2018, Derecho del consumo: Tras un lustro del Estatuto del Consumidor en Colombia. Editorial Temis, p. 239-262

Research output: Chapter in Book/Report/Conference proceeding › Chapter › Academic › peer-review

All (15) publications

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