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About us Practical matters How to find us X. (Xiongkai) Tan, MSc

X. (Xiongkai) Tan, MSc

PhD student

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Faculty of Economics and Business

Telephone:

+31 50 36 37065

E-mail:

kai.tan rug.nl

ORCID Research Portal

Publications

Does the impact of corporate brand name changes differ between online and offline channels? The case of McDonald’s China

Tan, X., Zhang, S. & Zhao, H., Nov-2023, In: Journal of Brand Management. 30, 6, p. 479–489 11 p.

Research output: Contribution to journal › Article › Academic › peer-review

Examining a SPOC experiment in a foundational course: design, creation and implementation

Qin, M. X. & Tan, X., 2022, In: Interactive Learning Environments. 30, 7, p. 1307-1324 18 p.

Research output: Contribution to journal › Article › Academic › peer-review

All (2) publications

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