J. (Jana) Holthöwer, MSc

Jana Holthöwer is an Assistant Professor at the Department of Marketing at the University of Groningen. Her research focuses on the use of AI and robotics in services, particularly in the healthcare sector. Her work has been published in the Journal of the Academy of Marketing Science and the Journal of Business Research. At the faculty level, Jana is a board member of the Center for Public Health in Economics and Business (CPHEB). In addition, she is part of the Social Sciences & Humanities (SSH) sectorplan theme 'Communication, information and social inequalities in a digital world'.

Jana obtained her PhD degree with the distinction cum laude from the University of Groningen in 2024.