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About us Practical matters How to find us prof. dr. J.C.J. (John) Hoeks

prof. dr. J.C.J. (John) Hoeks

Full Professor of Communication and Information Sciences
Profile picture of prof. dr. J.C.J. (John) Hoeks
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j.c.j.hoeks rug.nl

Publications

Communicating Trends in Sustainability Transitions: Minority Beliefs and Dynamic Norms about Plant-Based Food Consumption

Embedding animals within a definition of sustainability

Explaining vegetarian and vegan dietary behavior among U.S. and Dutch samples applying a reasoned action approach

Integrating Sustainability in University Curricula: Investigating Students’ Perceptions, Motivations and Interests

‘Wat de boer niet kent’: Een onderzoek naar het effect van formulering (technisch versus niet-technisch) op de acceptatie van kweekvlees

Why so defensive?: Negative affect and gender differences in defensiveness toward plant-based eating

Improving Health Literacy Responsiveness: A Randomized Study on the Uptake of Brochures on Doctor-Patient Communication in Primary Health Care Waiting Rooms

The story against smoking: An exploratory study into the processing and perceived effectiveness of narrative visual smoking warnings

De rol van gelijkenis bij narratieven

“Hey, that could be me”: The role of similarity in narrative persuasion

Press/media

'Niet anti-vlees, maar pro-plant.' Deze wetenschappers gaan initiatieven voor duurzaam eten een flinke slinger geven

How important is the green influencer?

Vegustice

RUG-moet-zich-hardmaken-voor-minder-dierproeven-in-Nederland

Drank lijkt voor jongeren toch niet zo schadelijk

Making sense of the whole