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Publications

A System Approach to Sustainable Fashion: What Do We Know and Where Do We Go?

Social tipping games: Experimental paradigms for studying consumer movements

(Un)intended spillovers of green government policies: The case of plastic regulations

Incentivizing social diffusion on networks using a novel game-theoretic model

Referral campaigns for software startups: The impact of network characteristics on product adoption

Collective patterns of social diffusion are shaped by individual inertia and trend-seeking

Data analytics in a privacy-concerned world

Does sustainability sell? The impact of sustainability claims on the success of national brands’ new product introductions

Repetition Legitimizes: Consistent Behavior as a Signal of Reliability, Trustworthiness, and Competence

Social Network Analysis

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Press/media

Hans Risselada (RUG): ‘Verkoopt duurzaamheid?’