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Publications

Digital knowledge engineering for strategy development

Mobile platform expansion: How does it affect the incumbent food delivery app and other sales channels?

The combined effect of regulators’ and retailers’ actions to stimulate consumer participation in retail energy markets

The Drivers and Consequences of Ad Blocking: A Self-Filtering Mechanism That Increases Ad Effectiveness

Unstructured data research in business: Toward a structured approach

Uplift modeling with quasi-loss-functions

Winning your customers' minds and hearts: Disentangling the effects of lock-in and affective customer experience on retention

Attribution modeling

Listening to Your Customer’s Heart or Head? Uncovering the Trade-Offs between Customer Experience and Lock-In

Customer Feedback Metrics for Marketing Accountability

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