A. (Anne) Moes, MSc

PhD student

Faculty of Economics and Business

Telephone:

+31 50 36 37065

E-mail:

a.moes rug.nl

ORCID Research Portal

Publications

Take a deep breath: Exploring the role of mindfulness in impulse buying

Moes, A., Fransen, M. L., Fennis, B. M. & Verhagen, T., 2025, (Accepted/In press) In: Heliyon.

Research output: Contribution to journal › Article › Academic › peer-review

The urge to splurge: Understanding the effects of media cues on impulse buying urges and behavior

Moes, A., 2025, [Groningen]: University of Groningen, FEB Research Institute. 126 p.

Research output: Thesis › Thesis fully internal (DIV)

From Direct Marketing Towards Interactive Marketing: The Evolving Interactive Marketing Tools

Moes, A., Fransen, M. L., Verhagen, T. & Fennis, B. M., 23-Jan-2023, Handbook of interactive marketing. Palgrave MacMillan, p. 43-63 21 p.

Research output: Chapter in Book/Report/Conference proceeding › Chapter › Academic › peer-review

A good reason to buy: Justification drives the effect of advertising frames on impulsive socially responsible buying

Moes, A., Fransen, M. L., Verhagen, T. & Fennis, B. M., Dec-2022, In: Psychology & Marketing. 39, 12, p. 2260-2272 13 p.

Research output: Contribution to journal › Article › Academic › peer-review

In-Store Interactive Advertising Screens: The Effect of Interactivity on Impulse Buying Explained by Self-Agency

Moes, A., Fransen, M. L., Fennis, B. M., Verhagen, T. & Van Vliet, H., 12-Jul-2022, In: Journal of Research in Interactive Marketing. 16, 3, p. 457-474 18 p.

Research output: Contribution to journal › Article › Academic › peer-review

All (5) publications

Press/media

AD Waarom kopen we dingen die we niet nodig hebben? 'Mensen houden zichzelf vaak voor de gek'

Moes, A.

18/03/2025

Press/Media: Expert Comment › Popular

[onderzoek] 'Goed doen' als koopexcuus

Moes, A.

03/03/2025

Press/Media: Research › Popular

Opinie: ‘We moeten consuminderen en dat is moeilijk voor ons oerbrein’

Moes, A.

02/01/2024

Press/Media: Expert Comment › Popular

All (3) press/media

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