A. (Anne) Moes, MSc

PhD student

Faculty of Economics and Business

Telephone:

+31 50 36 37065

E-mail:

a.moes rug.nl

ORCID Research Portal

Publications

From Direct Marketing Towards Interactive Marketing: The Evolving Interactive Marketing Tools

Moes, A., Fransen, M. L., Verhagen, T. & Fennis, B. M., 23-Jan-2023, Handbook of interactive marketing. Palgrave MacMillan, p. 43-63 21 p.

Research output: Chapter in Book/Report/Conference proceeding › Chapter › Academic › peer-review

A good reason to buy: Justification drives the effect of advertising frames on impulsive socially responsible buying

Moes, A., Fransen, M. L., Verhagen, T. & Fennis, B. M., Dec-2022, In: Psychology & Marketing. 39, 12, p. 2260-2272 13 p.

Research output: Contribution to journal › Article › Academic › peer-review

In-Store Interactive Advertising Screens: The Effect of Interactivity on Impulse Buying Explained by Self-Agency

Moes, A., Fransen, M. L., Fennis, B. M., Verhagen, T. & Van Vliet, H., 12-Jul-2022, In: Journal of Research in Interactive Marketing. 16, 3, p. 457-474 18 p.

Research output: Contribution to journal › Article › Academic › peer-review

All (3) publications

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