[Postponed] Public Lecture: 'Cultural Soft Power of South Korea' by H. E. Mr Yeondoo Jeong, South Korean Ambassador

'Cultural Soft Power of South Korea', by H.E. Mr Yeondoo Jeong, the South Korean Ambassador to the Netherlands

South Korea’s global cultural clout is no longer in question. This year alone, the world has seen the popular boy band BTS smashing records and snatching awards around the world, the critically acclaimed movie Parasite carving out a space for Korean cinema after becoming the first foreign-language film ever to win the top prize at the Oscars and Korean domination in the production of video games and, increasingly, in the popular esports arena.

Now, rather than passively letting K-pop or Korean dramas continue to attract audiences around the world, the South Korean government wants to get actively involved in helping convert the country’s powerful pop culture and other soft resources into true soft power. At various turns, this goal has involved bringing celebrities directly into traditional diplomatic events, enlisting them to record messages of support before major negotiations, and more. In this lecture, His Excellency Mr Yeondoo Jeong, Ambassador of the Republic of Korea in the Netherlands will provide insight into the strategy of cultural soft power.

Organized by SIB. More information.