International Business and Management

• International Business and Management (IB&M) offers an academic and analytical approach to solving real-world problems in international management. It provides a multidisciplinary perspective on multinational business activity and managing across borders. This prepares you to become a leader who thrives in diverse environments, drives sustainable development, and embraces the ever-evolving global business world.

• Together with students from many different nationalities (around 30% international students), you will get to learn about your own culture and appreciate and learn about others.
• We make sure that you put into practice what you study. In Groningen, you will find yourself surrounded by students from all around the world. In the master, you will get accustomed to working in an international environment. For example, in the course Managing Cultural Differences, you will learn to work in a real-world virtual, multinational team. This unique experiential exercise requires you to work with students from overseas universities over several weeks to solve a real-world strategic issue faced by a company and give them advice. This is a good example of how you can put theory into practice and learn first-hand about cross-cultural competencies.
• The content of the programme is continuously being evaluated and improved to reflect the challenges and opportunities of today's society. This is done in consultation with students, lecturers and the business community, for instance through the Advisory Board. Directors and managers from Akzo Nobel, Heineken, ASM, VimpelCom, Nike and Skyteam are, or have been, represented on the Advisory Board.
• Unlike other management programmes in English, we focus primarily on international management and the specific theories and research behind it. Our courses focus on specific elements of international management, such as international business models, international strategy, emerging markets, foreign entry strategies, sustainable global value chains and corporate governance.
• The programme has been internationally accredited by the AACSB and EQUIS, ensuring a high-quality education, which only 1% of universities reach worldwide.

If you decide to take the Double degree master with Fudan University, then you will spend one year abroad. From September 2024, it will be possible to do a study exchange with Newcastle University. If you are selected, you will spend one semester abroad.

During the master's, you will work on developing many valuable competencies and skills such as cross-cultural competencies, critical thinking and problem-solving skills.

The combination of knowledge and skills you now have will prepare you to take on a career in inter-, multi- or transnational companies. You can start in various kinds of management jobs, such as product manager, CSR consultant, human resource manager, export manager and international sales manager.

Our research-driven education is strongly rooted in business practice and society..

This master's programme is linked to the research department of Global Economics and Management. Members of this department perform research on topics like internationalization and the international organization of firms, corporate governance systems, corporate social responsibility, and institutional and cultural contexts, using a comparative design or an international perspective. Please visit the website of the research institute Global Economics and Management to learn more about the research conducted within the MSc programme.