Would you like to learn how to deliver value to customers and build sustainable relationships? Then this double degree programme is for you!
The double degree programme combines the expertise in Marketing Analytics and Data Science (MADS) from Groningen with the expertise in Strategic Marketing from the BI Norwegian Business school in Oslo.
In Groningen, you will study thoroughly methods that allow you to analyze and model (secondary, big) data to track the marketing performance of the firm and generate new customer insights. The information and insights generated by the Marketing Analytics and Data Science profile are used as a basis for making research-based strategic and tactical marketing decisions.
The second part in Oslo is based on three central topics: marketing theory, statistical methods and the financial implications of marketing investments. You will learn how to oversee the market research that provides the knowledge to guide your decisions on a wide range of issues, ranging from which markets to target and which new products to develop, to what price will optimize sales and what communication themes and channels will best build brand value.
You will receive two degrees: an MSc in Marketing with Marketing Analytics and Data Science profile and an MSc in Strategic Marketing Management.
In Groningen, you will follow the Marketing Analytics and Data Science (MADS) courses (40 ECTS) focusing on advanced marketing research methods and marketing modelling. You will also write a Master's thesis worth 20 ECTS.
| CoursesCourse Catalog > |
|---|
| Companies, Brands and Consumers (5 EC) |
| Data Engineering (5 EC) |
| Data Science Methods (5 EC) |
| Elective MADS (5 EC) You can choose 1 out of the non-chosen electives mentioned above or one of the other MSc Marketing MADS electives. See Ocasys course catalogue for more information. |
| Marketing Management elective (5 EC) You can choose 1 out 3 electives A: Retail & Omnichannel Marketing, Customer Management, B2B Marketing. |
| Master's Thesis Marketing MADS (20 EC) |
| Method elective (10 EC) You can choose 2 out 3 electives B: Market Models, Digital Marketing Intelligence, Customer Models. |
| Statistical Learning in Marketing (5 EC) |
In Oslo, you will take courses in strategic marketing management and write a 10 ECTS research paper.
| CoursesCourse Catalog > |
|---|
| Study at BI, Oslo (60 EC) |
Our double degree partner is BI Norwegian Business School, Oslo, Norway ► http://www.bi.edu/
| Specific requirements | More information |
|---|---|
| previous education |
To be eligible for admission to this double degree programme, you can not apply for this programme as such, but you first need to follow the MSc Marketing - Marketing Analytics and Data Science (MADS) profile. After the first semester, you can apply for the add-on year in Oslo. Selection will take place based on grades and motivation. Open to students on the Marketing Analytics and Data Science (MADS) profile of the MSc in Marketing with an average grade of at least 7.2 For more information, see: https://www.rug.nl/feb/apply-msc. |
| grade list |
A certified grade list(s) is considered in the evaluation. |
You can only apply for this double degree programme after you successfully completed the first semester of the MSc Marketing-Marketing Analytics and Data Science profile. The first step is to apply for the MSc in Marketing. After having completed the first semester, you will need to still go through a selection procedure to be admitted to the second year at our double degree partner university.
| Type of student | Deadline | Start course |
|---|---|---|
| Dutch students | 01 May 2025 | 01 September 2025 |
| 01 May 2026 | 01 September 2026 | |
| EU/EEA students | 01 May 2025 | 01 September 2025 |
| 15 October 2025 | 01 February 2026 | |
| 01 May 2026 | 01 September 2026 | |
| 15 October 2026 | 01 February 2027 | |
| non-EU/EEA students | 01 May 2025 | 01 September 2025 |
| 15 October 2025 | 01 February 2026 | |
| 01 May 2026 | 01 September 2026 | |
| 15 October 2026 | 01 February 2027 |
| Specific requirements | More information |
|---|---|
| previous education |
To be eligible for admission to this double degree programme, you can not apply for this programme as such, but you first need to follow the MSc Marketing - Marketing Analytics and Data Science (MADS) profile. After the first semester, you can apply for the add-on year in Oslo. Selection will take place based on grades and motivation. Open to students on the Marketing Analytics and Data Science (MADS) profile of the MSc in Marketing with an average grade of at least 7.2 For more information, see: https://www.rug.nl/feb/apply-msc If you have any questions concerning admission, please contact our Admissions Office: https://www.rug.nl/admissions |
| grade list |
A certified grade list(s) is considered in the evaluation. |
| language test |
IELTS Academic overall score 6.5 (Speaking 6, Writing 6.5); TOEFL internet-based overall score 90 (Speaking 20, Writing 24); Cambridge C1 Advanced or C2 Proficiency (overall score 176, Speaking 169, Writing 176). |
You can only apply for this double degree programme after you successfully completed the first semester of the MSc Marketing-Marketing Analytics and Data Science profile. The first step is to apply for the MSc in Marketing. After having completed the first semester, you will need to still go through a selection procedure to be admitted to the second year at our double degree partner university.
| Type of student | Deadline | Start course |
|---|---|---|
| Dutch students | 01 May 2025 | 01 September 2025 |
| 01 May 2026 | 01 September 2026 | |
| EU/EEA students | 01 May 2025 | 01 September 2025 |
| 15 October 2025 | 01 February 2026 | |
| 01 May 2026 | 01 September 2026 | |
| 15 October 2026 | 01 February 2027 | |
| non-EU/EEA students | 01 May 2025 | 01 September 2025 |
| 15 October 2025 | 01 February 2026 | |
| 01 May 2026 | 01 September 2026 | |
| 15 October 2026 | 01 February 2027 |
| Nationality | Year | Fee | Programme form |
|---|---|---|---|
| EU/EEA | 2024-2025 | € 2530 | full-time |
| non-EU/EEA | 2024-2025 | € 20800 | full-time |
| EU/EEA | 2025-2026 | € 2601 | full-time |
| non-EU/EEA | 2025-2026 | € 21400 | full-time |
The tuition fees above are for the one year studying in Groningen. For an estimation of the total tuition fees for the double degree, please see DD fees.
Practical information for:
After completing the programme, you will be qualified for a range of positions in international, multinational or transnational companies.
As a graduate, your degree will be highly valued in the labour market. The Faculty of Economics and Business is internationally accredited and belongs to the 1% of business schools around the world accredited by both EQUIS and AACSB.
FEB Career Services
When you become a student at the faculty, we want to
support you in developing your career
and strengthen your employability skills.
You can
count on a dedicated on-campus
Career
Services
team offering you a wide range of
courses, workshops, events and career-related support during your
studies. Everything you need to enter the labour market.
Our education is strongly rooted in business practice and society. Right from the start of your degree programme attention is paid to academic research and professional development, since an analytical and critical mind and problem-solving capabilities are important qualities in any career our students aspire to.
In collaboration with external partners, we conduct research projects on e.g banking, local government, customer insights, leadership, energy, healthy ageing and lean operations.
The Customer Insights Center of the University of Groningen (RUGCIC) translates academic customer insights into practice. In collaboration with external partners, we conduct research projects on, for example, banking, local government, customer insights, leadership, energy, healthy ageing and lean operations.
The research institute related to the MSc programme: Marketing.
