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Education Master's and PhD degree programmes Marketing DDM Strategic Marketing Intelligence
Header image DDM Strategic Marketing Intelligence
Double Degree master - full-time

DDM Strategic Marketing Intelligence

Would you like to learn how to deliver value to customers and build sustainable relationships? Then this double degree programme is for you!

The double degree programme combines the expertise in Marketing Analytics and Data Science (MADS) from Groningen with the expertise in Strategic Marketing from the BI Norwegian Business school in Oslo.

In Groningen, you will study thoroughly methods that allow you to analyze and model (secondary, big) data to track the marketing performance of the firm and generate new customer insights. The information and insights generated by the Marketing Analytics and Data Science profile are used as a basis for making research-based strategic and tactical marketing decisions.

The second part in Oslo is based on three central topics: marketing theory, statistical methods and the financial implications of marketing investments. You will learn how to oversee the market research that provides the knowledge to guide your decisions on a wide range of issues, ranging from which markets to target and which new products to develop, to what price will optimize sales and what communication themes and channels will best build brand value.

You will receive two degrees: an MSc in Marketing with Marketing Analytics and Data Science profile and an MSc in Strategic Marketing Management.

Facts & Figures
Degree
MA/MSc in Marketing
Course type
Double Degree master
Duration
24 months (124 ECTS)
Croho code
60048
Language of instruction
English
Start
September
Faculty
Economics and Business
Apply now
Why study this programme in Groningen?
  • You can earn two Master's degrees by studying in Groningen and at a top university abroad - BI Oslo University in only two years. You will learn about marketing analytics and data science and strategic marketing management in an international environment.
  • Our Marketing department is among the top 5 Marketing departments in Europe. All programmes are research-based, combining lectures by high-quality lecturers teaching course units related to their research with, for example, guest lectures, real-life cases and simulation games.
  • The programme has been internationally accredited by the AACSB and EQUIS, ensuring a high-quality education, which only 1% of universities reach worldwide.
Programme

In Groningen, you will follow the Marketing Analytics and Data Science (MADS) courses (40 ECTS) focusing on advanced marketing research methods and marketing modelling. You will also write a Master's thesis worth 20 ECTS.

CoursesCourse Catalog >
Companies, Brands and Consumers (5 EC)
Data Engineering (5 EC)
Data Science Methods (5 EC)
Elective MADS (5 EC)

You can choose 1 out of the non-chosen electives mentioned above or one of the other MSc Marketing MADS electives. See Ocasys course catalogue for more information.
Marketing Management elective (5 EC)

You can choose 1 out 3 electives A: Retail & Omnichannel Marketing, Customer Management, B2B Marketing.
Master's Thesis Marketing MADS (20 EC)
Method elective (10 EC)

You can choose 2 out 3 electives B: Market Models, Digital Marketing Intelligence, Customer Models.
Statistical Learning in Marketing (5 EC)

In Oslo, you will take courses in strategic marketing management and write a 10 ECTS research paper.

CoursesCourse Catalog >
Study at BI, Oslo (60 EC)

Study abroad

  • Study abroad is required
  • Maximum of 64 EC

Our double degree partner is BI Norwegian Business School, Oslo, Norway ► http://www.bi.edu/

Entry requirements

Admission requirements

Specific requirementsMore information
previous education

To be eligible for admission to this double degree programme, you can not apply for this programme as such, but you first need to follow the MSc Marketing - Marketing Analytics and Data Science (MADS) profile. After the first semester, you can apply for the add-on year in Oslo. Selection will take place based on grades and motivation.

Open to students on the Marketing Analytics and Data Science (MADS) profile of the MSc in Marketing with an average grade of at least 7.2 For more information, see: https://www.rug.nl/feb/apply-msc.
grade list

A certified grade list(s) is considered in the evaluation.

Registration procedure

You can only apply for this double degree programme after you successfully completed the first semester of the MSc Marketing-Marketing Analytics and Data Science profile. The first step is to apply for the MSc in Marketing. After having completed the first semester, you will need to still go through a selection procedure to be admitted to the second year at our double degree partner university.

Application deadlines

Type of studentDeadlineStart course
Dutch students01 May 202501 September 2025
EU/EEA students01 May 202501 September 2025
15 October 202501 February 2026
non-EU/EEA students01 May 202501 September 2025
15 October 202501 February 2026

Admission requirements

Specific requirementsMore information
previous education

To be eligible for admission to this double degree programme, you can not apply for this programme as such, but you first need to follow the MSc Marketing - Marketing Analytics and Data Science (MADS) profile. After the first semester, you can apply for the add-on year in Oslo. Selection will take place based on grades and motivation.

Open to students on the Marketing Analytics and Data Science (MADS) profile of the MSc in Marketing with an average grade of at least 7.2

For more information, see: https://www.rug.nl/feb/apply-msc

If you have any questions concerning admission, please contact our Admissions Office: https://www.rug.nl/admissions

grade list

A certified grade list(s) is considered in the evaluation.
language test

IELTS Academic overall score 6.5 (Speaking 6, Writing 6.5); TOEFL internet-based overall score 90 (Speaking 20, Writing 24); Cambridge C1 Advanced or C2 Proficiency (overall score 176, Speaking 169, Writing 176).

Registration procedure

You can only apply for this double degree programme after you successfully completed the first semester of the MSc Marketing-Marketing Analytics and Data Science profile. The first step is to apply for the MSc in Marketing. After having completed the first semester, you will need to still go through a selection procedure to be admitted to the second year at our double degree partner university.

Application deadlines

Type of studentDeadlineStart course
Dutch students01 May 202501 September 2025
EU/EEA students01 May 202501 September 2025
15 October 202501 February 2026
non-EU/EEA students01 May 202501 September 2025
15 October 202501 February 2026
Tuition fees
NationalityYearFeeProgramme form
EU/EEA2024-2025€ 2530full-time
non-EU/EEA2024-2025€ 20800full-time
EU/EEA2025-2026€ 2601full-time
non-EU/EEA2025-2026€ 21400full-time

The tuition fees above are for the one year studying in Groningen. For an estimation of the total tuition fees for the double degree, please see DD fees.

Practical information for:

Dutch studentsInternational students
After your studies

Job prospects

After completing the programme, you will be qualified for a range of positions in international, multinational or transnational companies.

As a graduate, your degree will be highly valued in the labour market. The Faculty of Economics and Business is internationally accredited and belongs to the 1% of business schools around the world accredited by both EQUIS and AACSB.

FEB Career Services
When you become a student at the faculty, we want to support you in developing your career and strengthen your employability skills. You can count on a dedicated on-campus Career Services team offering you a wide range of courses, workshops, events and career-related support during your studies. Everything you need to enter the labour market.

Job examples

  • Brand or Product manager (national or international)
  • Strategic marketing consultant (national or international)
  • Market researcher
  • Customer relations manager
  • Market intelligence expert
  • Researcher at a university (Research Master's & PhD programmes)
  • Data scientist
Research

Linking education to research and career preparation

Our education is strongly rooted in business practice and society. Right from the start of your degree programme attention is paid to academic research and professional development, since an analytical and critical mind and problem-solving capabilities are important qualities in any career our students aspire to.

In collaboration with external partners, we conduct research projects on e.g banking, local government, customer insights, leadership, energy, healthy ageing and lean operations.

The Customer Insights Center of the University of Groningen (RUGCIC) translates academic customer insights into practice. In collaboration with external partners, we conduct research projects on, for example, banking, local government, customer insights, leadership, energy, healthy ageing and lean operations.

The research institute related to the MSc programme: Marketing.

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Double Degrees at the Faculty of Economics and Business
Double Degrees at the Faculty of Economics and Business
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Study associations

EBF

The Economics and Business Faculty association (EBF) is the faculty association for all students studying at the faculty of Economics and Business of the University of Groningen.
The EBF is your partner during your time in Groningen by organising events that support you with your studies and help you prepare for your future career.
https://www.ebfgroningen.nl/
Read more
Study support

Studying means working independently and planning your studies yourself. But successful studying depends on many different factors, so it is understandable that you may need to consult an impartial expert to discuss your study progress and personal circumstances that influence your studies. The faculty's study advisors are available to help you. Obviously, everything discussed with the study advisor remains confidential.

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