Does transforming large datasets into valuable marketing programs sound interesting to you? Then this double degree programme is for you!
The School of Business and Economics at the University of Münster and the Faculty of Economics and Business at the University of Groningen have joined forces to set up a high quality, two-year double degree Master’s programme in Marketing and Information Systems.
In Groningen, you will be educated thoroughly on methods that allow them to analyze and model (secondary, big) data to track the marketing performance of the firm and generate new customer insights. The information and insights generated by the Marketing Analytics and Data Science (MADS) profile (formerly known as Marketing Intelligence) are used as a basis for making research-based strategic and tactical marketing decisions.
In Münster, the programme focuses on information systems. You will learn how marketing programs can be designed to create value for both customers and firms. You will write a Master’s thesis (20 ECTS) in Groningen and a research paper (10 ECTS) in Münster.
In Groningen, you will follow the Marketing Analytics and Data Science (MADS) courses (40 ECTS) focusing on advanced marketing research methods and marketing modelling. You will also write a Master's thesis worth 20 ECTS.
| CoursesCourse Catalog > |
|---|
| Companies, Brands and Consumers (5 EC) |
| Customer Models (5 EC) |
| Data Engineering (5 EC) |
| Data Science Methods (5 EC) |
| Elective MADS (5 EC) You can choose 1 out of the non-chosen electives mentioned above or one of the other MSc Marketing MADS electives. See Ocasys course catalogue for more information. |
| Marketing Management elective (5 EC) You can choose 1 out 3 electives A: Retail & Omnichannel Marketing, Customer Management, B2B Marketing. |
| Master's Thesis Marketing (20 EC) |
| Method elective (10 EC) You can choose 2 out 3 electives B: Market Models, Digital Marketing Intelligence, Customer Models. |
| Statistical Learning in Marketing (5 EC) |
In Münster, you will follow courses from the MSc BA Major Marketing & Minor Information Systems, comprised of 60 ECTS in total.
| CoursesCourse Catalog > |
|---|
| Study at Munster University (60 EC) |
Our double degree partner is Münster University, Münster, Germany ► https://www.uni-muenster.de/en/
| Specific requirements | More information |
|---|---|
| previous education |
You cannot directly apply for admission to this Double Degree programme as such. Instead, you will first have to enrol in the MSc in Marketing - Marketing Analytics and Data Science (MADS). After the first semester, you can apply for the add-on year in Münster. This is only open to students of the Marketing Analytics and Data Science (MADS) profile of the MSc in Marketing who have an average mark of at least 7.2. Selection will take place based on marks and motivation. For more information, see: https://www.rug.nl/feb/apply-msc If you have any questions concerning admission, please contact our Admissions Office: https://www.rug.nl/admissions |
| grade list |
A certified grade list(s) is considered in the evaluation. |
You can only apply for this double degree programme after you successfully completed the first semester of the MSc Marketing-Marketing Analytics and Data Science profile. The first step is to apply for the MSc in Marketing. After having completed the first semester, you will need to still go through a selection procedure to be admitted to the second year at our double degree partner university.
| Type of student | Deadline | Start course |
|---|---|---|
| Dutch students | 01 May 2025 | 01 September 2025 |
| 15 October 2025 | 01 February 2026 | |
| 01 May 2026 | 01 September 2026 | |
| 15 October 2026 | 01 February 2027 | |
| EU/EEA students | 01 May 2025 | 01 September 2025 |
| 15 October 2025 | 01 February 2026 | |
| 01 May 2026 | 01 September 2026 | |
| 15 October 2026 | 01 February 2027 | |
| non-EU/EEA students | 01 May 2025 | 01 September 2025 |
| 15 October 2025 | 01 February 2026 | |
| 01 May 2026 | 01 September 2026 | |
| 15 October 2026 | 01 February 2027 |
| Specific requirements | More information |
|---|---|
| previous education |
You cannot directly apply for admission to this Double Degree programme as such. Instead, you will first have to enrol in the MSc in Marketing - Marketing Analytics and Data Science (MADS). After the first semester, you can apply for the add-on year in Münster. This is only open to students of the Marketing Analytics and Data Science (MADS) profile of the MSc in Marketing who have an average mark of at least 7.2. Selection will take place based on marks and motivation. For more information, see: https://www.rug.nl/feb/apply-msc If you have any questions concerning admission, please contact our Admissions Office: https://www.rug.nl/admissions |
| grade list |
A certified grade list(s) is considered in the evaluation. |
| language test |
IELTS Academic overall score 6.5 (Speaking 6, Writing 6.5); TOEFL internet-based overall score 90 (Speaking 20, Writing 24); Cambridge C1 Advanced or C2 Proficiency (overall score 176, Speaking 169, Writing 176). |
You can only apply for this double degree programme after you successfully completed the first semester of the MSc Marketing-Marketing Analytics and Data Science profile. The first step is to apply for the MSc in Marketing. After having completed the first semester, you will need to still go through a selection procedure to be admitted to the second year at our double degree partner university.
| Type of student | Deadline | Start course |
|---|---|---|
| Dutch students | 01 May 2025 | 01 September 2025 |
| 15 October 2025 | 01 February 2026 | |
| 01 May 2026 | 01 September 2026 | |
| 15 October 2026 | 01 February 2027 | |
| EU/EEA students | 01 May 2025 | 01 September 2025 |
| 15 October 2025 | 01 February 2026 | |
| 01 May 2026 | 01 September 2026 | |
| 15 October 2026 | 01 February 2027 | |
| non-EU/EEA students | 01 May 2025 | 01 September 2025 |
| 15 October 2025 | 01 February 2026 | |
| 01 May 2026 | 01 September 2026 | |
| 15 October 2026 | 01 February 2027 |
| Nationality | Year | Fee | Programme form |
|---|---|---|---|
| EU/EEA | 2024-2025 | € 2530 | full-time |
| non-EU/EEA | 2024-2025 | € 20800 | full-time |
| EU/EEA | 2025-2026 | € 2601 | full-time |
| non-EU/EEA | 2025-2026 | € 21400 | full-time |
The tuition fees above are for the one year studying in Groningen. For an estimation of the total tuition fees for the double degree, please see DD fees.
Practical information for:
Upon completing this DD programme, you will be qualified to work with various methods of analyzing and modelling data, including secondary and big data, to track a company's marketing performance and generate new customer insights. You will be able to collect, retrieve, manage and analyze data and interpret the results, generate insights, and design valuable marketing programs. Overall, our graduates qualify for a range of positions in international, multinational or transnational companies.
As a graduate, your degree will be highly valued in the labour market. The Faculty of Economics and Business is internationally accredited and belongs to the 1% of business schools around the world accredited by both EQUIS and AACSB.
FEB Career Services
When you become a student at the faculty, we want to support you in developing your career and strengthen your employability skills. You can count on a dedicated on-campus Career Services team offering you a wide range of courses, workshops, events and career-related support during your studies. Everything you need to enter the labour market.
Our education is strongly rooted in business practice and society. Right from the beginning of your degree programme, attention is paid to academic research and pre-professional development, since an analytical and critical mind and problem-solving capabilities are important qualities in any career to which our students aspire.
The Customer Insights Center of the University of Groningen (RUGCIC) translates academic customer insights into practice. In collaboration with external partners, we conduct research projects on, for example, banking, local government, customer insights, leadership, energy, healthy ageing and lean operations.
The research institute related to the MSc programme: Marketing.
