Business Administration

Study change management in Groningen and learn how to best manage organizational change in the era of transformations.

How can you use change management techniques to embed sustainability goals and practices into an organization's culture? What steps can you take to navigate potential pushback from employees during digital transformation? In today's dynamic landscape, organizations must transform to thrive. Over the past two decades, rapid shifts like digitalization, global demands for sustainability, and various crises have reshaped the world. In the MSc Business Administration - Change Management, you learn how to apply the latest insights from research, theory, and practice in change management to make a positive impact on the business and society. Organizations rely on change management for survival, creating an exciting demand for skilled change experts who can craft and manage these impactful transformations in business and our society. In Groningen, you will learn to deal with the complexity of change as a dynamic interplay of organizational, technological, cultural, and human factors. You study in an international and challenging environment in which you develop a solid understanding of the diversity in theories and approaches but also learn from practice. You get to apply in real-life situations what you study by conducting company-based research, attending guest lectures, and working on business cases given by various organizations. The programme is proud to have a lively and active community with students from many different countries and lecturers and alumni who are open to sharing their knowledge and expertise to prepare you for your future career.

Study health care management and health economics in Groningen and make a meaningful impact in the healthcare sector.

Can a manager make a significant influence in the healthcare sector? High-quality healthcare is of major importance, as it directly influences individual well-being and the overall functioning of our society. As a healthcare manager, policymaker, or consultant, you will be vital in improving and innovating healthcare at all levels.

In the MSc Business Administration - Health (MSc BA Health), you will study how to analyze and deal with strategic tensions in healthcare such as meeting the increasing demand for care, while facing workforce shortages and the need to control costs. The programme integrates a multidisciplinary approach with special attention to relevant topics in the health sector and our society. For example, the role of technology and innovation: how can you balance the utilization of technological advancements with human attention for clients and satisfactory work for health professionals? We teach you the tools on how to balance the provision of evidence-based care with catering for diverse patient needs.

You can specialize in managerial or economic issues, depending on where you want to add value. We make sure to bring the outside practice to the classroom. You will meet lecturers from diverse disciplines sharing their research insights and guest lecturers who bring in practitioners’ knowledge and real-world challenges. This enables you to explore different perspectives on healthcare, including those from clients, clinicians, managers, insurers, and policymakers.The MSc BA Health is the perfect study if you are looking for a multidisciplinary and societally relevant programme. It combines analytic and managerial skills and offers a crisp understanding of the social-economic environment in the healthcare industry. What is more, you are joining our diverse community of students with backgrounds in business, medicine, economics and facility management.

Are you interested in an international career in or involving China?

Study in Shanghai after your FEB Master's programme in Groningen and gain first-hand knowledge and experience of China and the economy, finance and culture.

Study management accounting and control in Groningen and become a finance and business expert who can help organizations formulate and implement their vision and strategy.

In rapidly evolving business landscapes, organizations must formulate strategies and goals that enable them to thrive. While defining strategies is crucial, the true measure of success typically lies in the effective execution of these strategies. Managers need to make informed decisions and allocate resources to support the overarching strategy. However, in a world filled with countless options, how do managers make the right choices?In the Management Accounting and Control (MAC) program, you will acquire the skills necessary to assess strategic options and make decisions that seamlessly align with an organization's strategy. You will get familiar with management accounting and financial management techniques and combine this knowledge with insights from strategy, human behavior, and change management. This synthesis will empower you to acquire critical information for making successful strategic decisions. You will apply your knowledge in real-world scenarios, such as market expansion or M&A decisions, and develop the skills to effectively communicate strategic advice to managers. You will also have the opportunity to gain insights into using data analytics to support decision-making. The programme offers a wide array of career prospects. Our graduates often kickstart their careers as controllers or business partners in the finance department of an organization or as consultants in strategic or financial consulting firms. Others start their career in the strategy, business development, HR, or sales departments. Ultimately, the programme paves the way to ascend to pivotal roles, including general managers or financial managers within organizations.Are you more interested in auditing or financial controlling? Or do you want to know what is the difference between Management Accounting and Control, and Accountancy and Controlling? Find out more about our MSc Accountancy and Controlling.

Study small business and entrepreneurship in Groningen to kickstart your entrepreneurial career, by starting your own firm or contributing to the entrepreneurial spirit and success of another company.

What are the challenges technology-oriented start-ups face? How can small firms and family businesses incorporate sustainability and make a positive impact in today’s society? What knowledge and competencies do entrepreneurs need to gain in order to start up? Start-ups and small- and medium-sized enterprises (SMEs) comprise over 95% of businesses in many countries. At the same time, larger firms aim to become more agile to exploit new opportunities. Thus, the likelihood that you will work for one of these companies is high. We want to prepare you for this!Many management programmes focus only on large businesses, whereas SMEs and entrepreneurial firms have specific characteristics. The MSc Business Administration - Small Business and Entrepreneurship (BA-SBE) programme stands out by teaching you about the strategic and managerial challenges small business owners and entrepreneurs face. You will learn how small business owners and entrepreneurs can effectively manage their businesses in an increasingly complex business environment. We put a lot of emphasis on practice orientation and work together with many entrepreneurs and small business owners with diverse backgrounds (e.g., industry, gender, age, nationality, social goals). There is value to learning from practice and that is why we organize guest lectures and other events where you can connect with business professionals (e.g. during our start-up and small business safari). You will be able to link the specific theories on SMEs and entrepreneurship to practice by working on real-life cases and interviewing small business owners and business challenges. We collaborate with VentureLab North where you can develop your own business idea.Our graduates work as entrepreneurs, small business consultants, in entrepreneurial departments of large businesses, and for organizations supporting start-ups and small firms.

Study strategic innovation management in Groningen and discover how you can help businesses develop and market innovations that are profitable and sustainable.

In a world where innovation drives positive change, how can you build an organization to be innovative? And in an increasingly globalized environment, how can your innovations combine profitability with sustainability? In the Strategic Innovation Management profile, part of our MSc Business Administration (MSc BA SIM), you will gain expertise in the whole strategic process of managing innovations. The programme centers on four themes: * Discovering the best innovation sources; * Harnessing a company’s resources for effective innovation; * Exploring the impact of collaboration on companies’ innovativeness; * Moving from innovation to valorization. These themes, combined with your research, Master’s thesis, and plenty of elective courses, will prepare you to manage a firm's innovation activities. You will be ready to help turn ideas into profitable new processes, products, and business models.The programme in Groningen is designed and taught by a small group of top academic researchers and has a very strong link with the business world. You will get all the tools you need to understand, evaluate, and engage with real-life scenarios, and to conduct your own research – all in the context of strategic innovation. We base our insights on researched evidence from leading scholars worldwide, ensuring the highest standard of informed analysis.