Open Access Publication in the Spotlight (December 2023)

Each month, the open access team of the University of Groningen Library (UB) puts a recent open access article by UG authors in the spotlight. This publication is highlighted via social media and the library’s newsletter and website.

Article in the spotlight for December 2023
The article in the spotlight for the month of December 2023 is titled Improving Blood Donor Retention and Donor Relationships with Past Donation Use Appeals, written by Edlira Shehu (Professor at the Faculty of Economics and Business ), Besarta Veseli, Michel Clement (both from the University of Hamburg) and Karen Page Winterich (Pennsylvania State University). 

The open access publication in the spotlight for the month December is about new strategies to improve donor relationships and to increase donor retention. First and corresponding author Edlira Shehu cooperates a lot a with organizations outside academia.

Citation
Shehu, E., Veseli, B., Clement, M., & Winterich, K. P. (2023). Improving Blood Donor Retention and Donor Relationships with Past Donation Use Appeals. Journal of Service Research. https://doi.org/(...)77/10946705231202244

About Open Access in the Spotlight
The initiative wishes to emphasize the relevance of open access publishing for the visibility of research and to acknowledge open science best practices at the same time. Authors are given the opportunity to speak about their motives to publish open access and their experience with it. Publications from all UG faculties will be included.