Peter Verhoef to receive AMA Retail & Pricing SIG Lifetime Achievement Award

The Faculty of Economics and Business (FEB) is proud to announce that FEB-dean and Professor of Marketing Peter Verhoef will receive the AMA Retail & Pricing SIG Lifetime Achievement Award. This award honors experienced scholars who have contributed significantly to research in the field of retailing and/or pricing in the past two decades.

The award is an initiative of the American Marketing Association (AMA, specifically its Retail and Pricing Special Interest Group – RAPSIG) and will be formally presented at the RAPSIG reception at the AMA Winter Educators Conference 2025 in Phoenix, Arizona, on the 15^th of February. The nominations for the award were reviewed by a panel of distinguished retailing scholars.

Impactful research

The panel recognized Peter Verhoef for his impactful research in the areas of customer management, customer loyalty, multi-channel issues, category management, and customer’s buying behavior of organic and healthy products and more recently on digital transformation. He has extensively published on these topics in journals such as Journal of Marketing, Journal of Marketing Research, Marketing Science, International Journal of Research in Marketing, Harvard Business Review, Marketing Letters, Journal of Consumer Psychology, Journal of the Academy of Marketing Science, and Journal of Retailing. He also has served on multiple editorial boards of these journals.

Previously, Verhoef’s work has been awarded with the Sheth Award for long-term impact of the Journal of Marketing (in 2013 and 2021) and the Steenkamp long-term impact award of the International Journal of Research in Marketing (in 2020), and the Davidson Award for the best paper published in the Journal of Retailing amongst others. Furthermore, he is considered a highly cited researcher, where specifically his papers on customer experience and multi-channel retailing and management have been very impactful.

Verhoef is pleased to receive this award. “This award is a strong sign of recognition for my research in retailing. I feel honored and grateful that the committee honors these efforts. I would like to emphasise that this recognition has been made possible by collaborating with others, by working with talented doctoral students, colleagues in the Marketing Department of the Faculty of Economics and Business, and national and international co-authors. I want to thank all of them and always considered it a pleasure to work in many inspiring teams.”

Questions? Please contact Peter Verhoef.