Tips

• Multimedia principles from Richard Mayer

In a knowledge clip you transfer information through a mix of image, sound and text. The American researcher Richard Mayer published 12 'Multimedia Principles' in 2001 - it is useful advice to help you create effective videos.

• Alignment

Align the content of the videos with the learning objectives, assignments and other activities in the course.

• Scripting

Scripts will help you in producing better videos and make more efficient use of valuable studio time.

• Talking

The person watching your video must process image and sound. By adjusting your wording, in some cases, you can better convey your message.

• Clothes, make-up, accesoires

Preferably wear plain clothing; no green clothing when using the green screen. [coming soon: a sample video].

• Copyright

In principle, if you want to use a work in your video, you need permission from the owner. However, there are also exceptions.

• Literature

There are many online articles about the effective use of knowledge clips. Below are some useful links:

• Effective educational videos   - Brame, C.J. (2015), Vanderbilt University

Gives tips based on the Cognitive Load Theory (see also Richard Mayer), and describes four aspects when making effective videos:

1. Signal - visual / textual marking of information
2. Segment: divide information into small pieces
3. Restrict: remove everything that is superfluous and distracting
4. Match modalities: use the right (combination of) visual and auditory channels for effective use of the human working memory.

• The effective use of video in higher education - Zac Woolfitt (2015), Inholland University of Applied Sciences

Contains an overview of recent developments, a classification of various forms of educational videos and the results of literature research into the effectiveness of video.