Our experts

First name

Sumaya

E-mail

Function

Assistant Professor

Expertise

My research explores the psychological consequences of inequitable wealth distribution (unevenly distributed wealth within a population) and their impact on consumers' decision making. With this line of research, my aim is to (1) further our understanding of the negative consequences of economic inequality on societally relevant outcomes, which has policy implications and enables researchers to develop relevant interventions, and (2) demonstrate how a macroeconomic condition can interact with sociological and psychological variables to predict consumer behavior. 

Disciplines

Marketing
Behavioural Sciences
Psychology, Experimental

First name

Karel Jan

E-mail

Function

Lecturer

Expertise

Branding, Marketing Communication, Marketing Strategy, Marketing Planning, Marketing for care organizations

Disciplines

Marketing
Management
Entrepreneurship and Small Business Management

E-mail

Function

Lecturer Department of Marketing

First name

Tammo

E-mail

Function

Full Professor, Chairman of the department

Disciplines

Marketing
Business

First name

Jan Willem

E-mail

Function

Associate Professor (with Ius Promovendi)

Expertise

Consumer Behavior, Decision making, Social Marketing, Sustainability, Public engagement

Disciplines

Marketing
Psychology

E-mail

E-mail

Function

Lecturer Marketing

Disciplines

Marketing

First name

Jenny

E-mail

Function

Professor of Service Marketing

Expertise

service technology, robotics, customer engagement, sustainability, food waste 

Disciplines

Marketing

First name

Peter

E-mail

Function

Lecturer

First name

Bob

E-mail

Function

Full Professor in Consumer Behavior

Expertise

Consumer psychology, persuasion, unconscious influence, consumer self-regulation, nudging and heuristics, consumer health and well-being, food-related decision making.

I am deeply fascinated by what you could label "Hidden Persuasion": how subtle (and not so subtle) marketing cues influence consumers in their emotions, thoughts and behavior, frequently without them being aware of this influence. The results of this research can aid in empowering consumers and foster health and wellbeing. Please see the research page for an overview of published work in these areas

Disciplines

Marketing
Psychology, Social
Psychology, Applied

First name

Maarten

E-mail

Function

Professor of Marketing Dynamics

Expertise

Marketing dynamics, Marketing mix effectiveness (Advertising, Price), Marketing in times of crisis, Marketing mix decisions

Disciplines

Marketing

First name

Evert

E-mail

Function

Associate Professor

Expertise

Digital marketing, marketing attribution, ad blocking, (online) customer journey, (online) advertising, mobile marketing, customer relationship management, customer feedback metrics, text mining

Disciplines

Marketing
Management
Business

First name

Gert

E-mail

Function

Lecturer

Expertise

marketing, crm, analytics

First name

Roelof

E-mail

Function

Assistant Professor

Expertise

Marketing, CRM, Churn, Customer Journeys

Disciplines

Marketing

First name

Jasper

E-mail

Function

PhD Candidate

Disciplines

Marketing

First name

Tabea

E-mail

Function

PhD student

Disciplines

Psychology, Multidisciplinary
Urban Studies
Psychology, Applied

First name

Jana

E-mail

Function

Assistant Professor

Expertise

Consumer-based strategy, service technology, artificial intelligence and robotics, human-robot interaction, experimental research, field research

Disciplines

Marketing

First name

Tryntsje

E-mail

Function

Lecturer

Expertise

Artificial Intelligence, Marketing, Econometrics, Data Analytics, Data Engineering

First name

Hester

E-mail

Function

PhD Candidate

Expertise

Consumer behaviour in the energy sector.

Disciplines

Marketing

First name

Koert

E-mail

Function

Professor of Marketing and Consumer Well-Being

Expertise

Consumer well-being, Consumer psychology, Consumption, Health, Spending, Sustainability, Branding, Communication

Disciplines

Marketing

First name

Martijn

E-mail

Function

Assistant professor

Expertise

Consumer Behavior, Persuasion, Financial behavior

Disciplines

Marketing

First name

Janneke

E-mail

Expertise

Sustainability in fashion

Disciplines

Marketing

First name

Marijke

E-mail

Function

Associate Professor (with ius promovendi)

Expertise

Consumer ethics | Decision-making | Cause-Related Marketing | Charities | Fundraising | Corporate Social Responsibility | Sustainable Fashion | Consumer behavior | Justice and Fairness | Negotiation and bargaining  

Disciplines

Marketing
Psychology, Social
Behavioural Sciences

First name

Xia

E-mail

Function

PhD student

Expertise

Digital marketing, personalization, influencer marketing, privacy

Disciplines

Marketing

First name

Jocelyne

E-mail

Function

PhD Candidate

Expertise

Marketing, consumer behavior, social psychology, social influence, communication, experimental research

Disciplines

Marketing
Psychology, Social
Behavioural Sciences

First name

Valentin

E-mail

Function

PhD candidate

Expertise

Valentin Mang is a PhD candidate at the Department Social Psychology and the Department of Marketing. His current research focusses on when and why individuals fall prey to misinformation or other (false) beliefs, such as conspiracy beliefs. Besides that, his research and teaching interests include attitudes, persuasion, and other topics in social psychology.

Disciplines

Psychology, Social
Marketing

First name

Alec

E-mail

Function

Lecturer Marketing Analytics and Data Science

Expertise

Data Science, Retail

Disciplines

Marketing

First name

Žan

E-mail

Function

Postdoctoral Researcher, Environmental Psychology

Disciplines

Behavioural Sciences
Psychology, Social
Psychology, Experimental

First name

Mehrad

E-mail

Function

Associate Professor of Marketing

Expertise

―Consumer Behaviour with a focus on how fundamental psychosocial resources such as power, status, and financial resources shape consumer decision-making.

―Strategic Brand Management

―Judgement & Decision Making: with a focus on intertemporal choice and the decisions over time.

―Experimental Design & Data Analysis

Disciplines

Marketing
Behavioural Sciences
Psychology, Experimental

First name

Lianne

E-mail

Function

Management/Office Assistant Department of Marketing

First name

Hakhamanesh

E-mail

Disciplines

Marketing
Behavioural Sciences

First name

Corine

E-mail

Function

Professor by Special Appointment of Retail Marketing - Anton Dreesmann Foundation

Expertise

Retail, Insights & Analytics, Data Science & AI in business

First name

Nikki

E-mail

First name

Ivan

E-mail

Function

Junior Lecturer at the Department of Marketing

Expertise

Teaching, Thesis Supervision (Bachelor, Pre-Master), Academic Writing, Data Analysis (SPSS), Market Research, Marketing Reporting, Social Media Marketing, Consultancy

Disciplines

Marketing

E-mail

First name

Hans

E-mail

Function

Associate professor

Expertise

Quantitative marketing, social networks, social influence, societal change, responsible marketing.

Disciplines

Marketing

First name

Stephanie

E-mail

Function

Assistant Professor

Expertise

Environmental psychology, economic psychology, consumer behavior, social marketing

My research in economic and environmental psychology centres on understanding how lay beliefs drive social change. I explore how people's understanding of economic concepts shapes their decision-making, especially regarding environmentally conscious choices and eco-friendly consumption. I also investigate the psychological aspects of lay beliefs in other areas, such as health, examining their impact on behavior and decision-making, including the spread of conspiracy theories and vaccine uptake. 

Disciplines

Marketing
Psychology, Social
Behavioural Sciences

First name

Edlira

E-mail

Expertise

Digital marketing, advertising, marketing analytics, nonprofit marketing, e-tailing

Disciplines

Marketing

First name

Laurens

E-mail

Function

Distinguished professor of Entrepreneurship in Retailing (0,2 fte) & program director Executive MBA (food & retail track, 0,3 fte)

Expertise

* Retail marketing expertise: grocery retailing in general, retail branding & format development, category management & the retail-mix, shopping behavior, online food retailing and quick commerce.* Brand marketing expertise: branding & positioning, private labels, price & promotion tactics, retailer-supplier relationship and exclusive assortment* General fields of interest: food trends, business models, chain cooperation

Disciplines

Business
Economics, General
Management
Marketing

First name

Hidde

E-mail

Function

PhD-candidate

Expertise

Marketing, Advertising, Data Science, Modeling

First name

Xiongkai

E-mail

Function

PhD student

Expertise

Marketing Analytics; Unstructured Data; Quantitative Marketing; Sustainability

Disciplines

Marketing
Business

First name

Jean-Pierre

E-mail

Function

lecturer

Expertise

Business-to-Business Marketing, Customer Value Marketing, Defensive Marketing,  Service/Customer Excellence, Customer Delight, Service Garantees

Disciplines

Business
Marketing

First name

Peter

E-mail

Function

Dean, Professor

Expertise

Marketing, Retailing, Sustainable Behavior, Big Data 

Disciplines

Business
Management
Marketing

E-mail

Expertise

Customer loyalty

Disciplines

Marketing

First name

Liane

E-mail

Function

Program Director BSc International Business and Senior Lecturer Marketing

Expertise

Education leadership & management, program management.

(Marketing) Management in general (especially retail & omnichannel marketing and international marketing), and business research methodology (qualitative & quantitative research, survey & experimental research).

Supervision and coaching of master thesis students (mostly in the field of retail marketing).

Disciplines

Marketing
Management
International Business

First name

Wieteke

E-mail

Function

PhD Candidate

Expertise

Marketing and consumer well-being
In-store food decision-making and health interventions to promote healthy purchases

Disciplines

Marketing

E-mail

First name

Bertina

E-mail

Function

Office Manager, Department of Marketing

First name

Tom

E-mail

Function

PhD student

Expertise

Marketing | Data analytics | Grocery Retailing