Experts binnen ons centrum
Wie werken er bij het Customer Insights Center?
Het complete overzicht van al onze experts en support staf vind je hieronder.
Voornaam
Sumaya
Functie
Assistant Professor
Expertise
My research explores the psychological consequences of inequitable wealth distribution (unevenly distributed wealth within a population) and their impact on consumers' decision making. With this line of research, my aim is to (1) further our understanding of the negative consequences of economic inequality on societally relevant outcomes, which has policy implications and enables researchers to develop relevant interventions, and (2) demonstrate how a macroeconomic condition can interact with sociological and psychological variables to predict consumer behavior.
Vakgebieden
Voornaam
Karel Jan
Functie
Docent
Expertise
Branding, Marketing Communication, Marketing Strategy, Marketing Planning, Marketing for care organizations
Vakgebieden
Voornaam
Jan Willem
Functie
Universitair Hoofddocent (met Ius Promovendi)
Expertise
Consumer Behavior, Decision making, Social Marketing, Sustainability, Public engagement
Vakgebieden
Voornaam
Jenny
Functie
Hoogleraar Dienstenmarketing
Expertise
service technology, robotics, customer engagement, sustainability, food waste
Vakgebieden
Voornaam
Bob
Functie
Hoogleraar
Expertise
Consumer psychology, persuasion, unconscious influence, consumer self-regulation, nudging and heuristics, consumer health and well-being, food-related decision making, sustainable consumption.
I am deeply fascinated by what you could label "Hidden Persuasion": how subtle (and not so subtle) marketing cues influence consumers in their emotions, thoughts and behavior, frequently without them being aware of this influence. The results of this research can aid in empowering consumers and foster health and wellbeing. Please see the research page for an overview of published work in these areas
I am deeply fascinated by what you could label "Hidden Persuasion": how subtle (and not so subtle) marketing cues influence consumers in their emotions, thoughts and behavior, frequently without them being aware of this influence. The results of this research can aid in empowering consumers and foster health and wellbeing. Please see the research page for an overview of published work in these areas
Vakgebieden
Voornaam
Maarten
Functie
Hoogleraar Marketingdynamieken
Expertise
Marketing dynamics, Marketing mix effectiveness (Advertising, Price), Marketing in times of crisis, Marketing mix decisions
Vakgebieden
Voornaam
Evert
Functie
Universitair Hoofddocent
Expertise
Digitale marketing, marketing attributie, ad blocking, (online) customer journey, (online) adverteren, mobiele marketing, klantenmanagement, feedback metrics, tekst mining
Vakgebieden
Voornaam
Roelof
Functie
Universitair Docent
Expertise
Marketing, CRM, Churngedrag, Klantreizen
Vakgebieden
Voornaam
Tabea
Functie
PhD student
Voornaam
Jana
Functie
PhD Candidate
Expertise
Consumer-based strategy, service technology, artificial intelligence and robotics, human-robot interaction, experimental research, field research
Vakgebieden
Voornaam
Hester
Functie
Promovenda
Expertise
Consumentengedrag in de energiesector.
Vakgebieden
Voornaam
Koert
Functie
Professor of Marketing and Consumer Well-Being
Expertise
Consumer well-being, Consumer psychology, Consumption, Health, Spending, Sustainability, Branding, Communication
Vakgebieden
Voornaam
Martijn
Functie
Assistant professor
Expertise
Consumentengedrag, Overtuigingstechnieken, Financieel gedrag
Vakgebieden
Voornaam
Marijke
Functie
Universitair hoofddocent (met ius promovendi)
Expertise
Consumentenethiek | Cause-Related Marketing | Goede doelen | Fondsenwerving | Maatschappelijk Verantwoord Ondernemen | Sustainable fashion | Consumentengedrag |Rechtvaardigheid en Eerlijkheid | Onderhandelen
Vakgebieden
Voornaam
Xia
Functie
PhD student
Expertise
Digital marketing, personalization, influencer marketing, privacy
Vakgebieden
Voornaam
Jocelyne
Functie
PhD Candidate
Expertise
Marketing, consumer behavior, social psychology, social influence, communication, experimental research
Vakgebieden
Voornaam
Valentin
Functie
PhD candidate
Expertise
Valentin Mang is a PhD candidate at the Department Social Psychology and the Department of Marketing. His current research focusses on when and why individuals fall prey to misinformation or other (false) beliefs, such as conspiracy beliefs. Besides that, his research and teaching interests include attitudes, persuasion, and other topics in social psychology.
Vakgebieden
Voornaam
Alec
Functie
Lecturer Marketing Analytics and Data Science
Expertise
Data Science, Retail
Vakgebieden
Voornaam
Žan
Functie
Postdoctoraal Onderzoeker, Omgevingspsychologie
Expertise
sociale tipping, aanvaardbaarheid van klimaatbeleid
Voornaam
Mehrad
Functie
Associate Professor of Marketing
Expertise
―Consumer Behaviour with a focus on how fundamental psychosocial resources such as power, status, and financial resources shape consumer decision-making.
―Strategic Brand Management
――Judgement & Decision Making: with a focus on intertemporal choice and the decisions over time.
―Experimental Design & Data Analysis
―Strategic Brand Management
――Judgement & Decision Making: with a focus on intertemporal choice and the decisions over time.
―Experimental Design & Data Analysis
Vakgebieden
Voornaam
Ivan
Functie
Junior Lecturer at the Department of Marketing
Expertise
Teaching, Thesis Supervision (Bachelor, Pre-Master), Academic Writing, Data Analysis (SPSS), Market Research, Marketing Reporting, Social Media Marketing, Consultancy
Vakgebieden
Voornaam
Hans
Functie
Universitair hoofddocent
Expertise
Kwantitatieve marketing, sociale netwerken, sociale invloed, maatschappelijke impact/verandering, responsible marketing.
Vakgebieden
Voornaam
Stephanie
Functie
Assistant Professor
Expertise
Environmental psychology, economic psychology, consumer behavior, social marketing
My research in economic and environmental psychology centres on understanding how lay beliefs drive social change. I explore how people's understanding of economic concepts shapes their decision-making, especially regarding environmentally conscious choices and eco-friendly consumption. I also investigate the psychological aspects of lay beliefs in other areas, such as health, examining their impact on behavior and decision-making, including the spread of conspiracy theories and vaccine uptake.
My research in economic and environmental psychology centres on understanding how lay beliefs drive social change. I explore how people's understanding of economic concepts shapes their decision-making, especially regarding environmentally conscious choices and eco-friendly consumption. I also investigate the psychological aspects of lay beliefs in other areas, such as health, examining their impact on behavior and decision-making, including the spread of conspiracy theories and vaccine uptake.
Vakgebieden
Voornaam
Edlira
Expertise
Digital marketing, advertising, marketing analytics, nonprofit marketing, e-tailing
Vakgebieden
Voornaam
Laurens
Functie
Bijzonder hoogleraar Ondernemerschap in de detailhandel (0,2 fte) & programma directeur Executive MBA (food & retail track, 0,3 fte)
Expertise
* Retail marketing expertise: grocery retailing in general, retail branding & format development, category management & the retail-mix, shopping behavior, online food retailing and quick commerce, omni-channel retailing.* Brand marketing expertise: branding & positioning, private labels, price & promotion tactics, retailer-supplier relationship and exclusive assortment* General fields of interest: food trends, new business models and business valuation.
Vakgebieden
Voornaam
Xiongkai
Functie
PhD student
Expertise
Marketing Analytics; Unstructured Data; Quantitative Marketing; Sustainability
Vakgebieden
Voornaam
Jean-Pierre
Functie
docent
Expertise
Business-to-Business Marketing, Customer Value Marketing, Defensive Marketing, Service/Customer Excellence, Customer Delight, Service Garantees
Vakgebieden
Voornaam
Peter
Functie
Decaan, Hoogleraar
Expertise
Marketing, Retailing, Sustainable Behavior, Big Data
Vakgebieden
Voornaam
Liane
Functie
Opleidingsdirecteur BSc International Business en Senior Lecturer Marketing/ Research Methods
Expertise
Onderwijsleiderschap en -management, programmamanagement.
(Marketing) Management (in het bijzonder retail & omnichannel marketing en international marketing), en onderzoeksmethodologie (kwalitatieve & kwantitatieve onderzoeksmethoden, survey & experimenteel onderzoek).
Supervisie en coachen van studenten bij hun masterscriptie-traject (meestens op het gebied van retail marketing).
(Marketing) Management (in het bijzonder retail & omnichannel marketing en international marketing), en onderzoeksmethodologie (kwalitatieve & kwantitatieve onderzoeksmethoden, survey & experimenteel onderzoek).
Supervisie en coachen van studenten bij hun masterscriptie-traject (meestens op het gebied van retail marketing).
Vakgebieden
Voornaam
Wieteke
Functie
PhD Candidate
Expertise
Marketing and consumer well-being
In-store food decision-making and health interventions to promote healthy purchases
In-store food decision-making and health interventions to promote healthy purchases
Vakgebieden
Laatst gewijzigd: | 23 februari 2023 15:24 |
View this page in: English