Data marketing while preserving customer confidentiality
The data provided by customers when applying for health insurance or a telephone subscription are extremely valuable to companies. However, the opportunities to use customer data for marketing purposes are under increasing pressure from government and consumer organizations that want to protect privacy. PhD student Niels Holtrop has developed a new model that protects customer privacy while simultaneously preserving the marketing opportunities for businesses.
More information
- Niels Holtrop's PhD thesis
- International Journal of Marketing Research: No future without the past? Predicting churn in the face of customer privacy
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| Last modified: | 01 February 2023 4.20 p.m. |
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20 November 2024
Gerard van den Berg appointed as member of the Academia Europaea
Professor Gerard van den Berg had been appointed as member of the Academia Europaea, the European Academy for Sciences, Humanities and Letters.
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15 November 2024
Faculty of Economics and Business and Dutch Central Bank Announce New "Klaas Knot Lecture Series"
The Faculty of Economics and Business (FEB) of the University of Groningen and De Nederlandsche Bank (DNB) are pleased to announce the launch of the annual “Klaas Knot Lecture Series” on international economic policy.
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21 October 2024
Liekuut | Full power grid? We need to use this scarce resource more efficiently
A lot has been said about the grid becoming congested, and efforts are being made to expand it. However, expanding the grid is not the most efficient solution, especially in the short term, says Machiel Mulder, Professor of Energy Economics at the...