UG X UMCG dual brand
The Faculty of Medical Sciences at the University of Groningen (UG) and the University Medical Centre Groningen (UMCG) are closely linked in the fields of education and research. In fact, they are two sides of the same coin. In communications, this is visually represented by the so-called ‘dual brand’.
The dual branding consists of a combination of two logos, either in the UG house style or in the UMCG house style. With the introduction of the new UMCG logo in 2025, the dual branding bar has been given a new look. To emphasise the mutual connection, the logos are placed close together. In this way, we convey a sense of unity. To maximise the visibility of the two organisations, the logos in the University of Groningen house style are positioned in the top-left corner within an imaginary strip at the top of the canvas.
Rules of use
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Always place the dual brand at the top left of the communication medium’s canvas, within an imaginary strip spanning the full width. Dutch- and English-language files in multiple variants are available via the logo library.
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The order of the logos is determined by which corporate identity you use. In the UG house style, the UG logo appears at the front of the bar; in the UMCG house style, the UMCG logo comes first. The UMCG versions are available via the UMCG intranet.
Website
Work is currently underway on a special bar for the University of Groningen’s website, containing the necessary functional information. Due to the specialised technical requirements involved, its development is taking longer than expected. In the meantime, a different solution is in place.
Templates
We are currently working on a letterhead template and a PowerPoint template. These will hopefully be available in the course of November 2026.
Any questions? Contact huisstijl@rug.nl
If you have any questions about the use of the dual logo in the University of Groningen’s corporate identity, please get in touch. We’d be happy to look into it with you.