Studium Generale: Why Beauty Matters | Beauty and Inequality - Giselinde Kuipers

Over the past 150 years, physical beauty has become increasingly important. Where once especially young upper class women were concerned with their appearance, nowadays a multitude of people from all kinds of social strata invest more and more money, time and effort in their appearance. Beauty has become a symbol for self-actualisation: one of the most important markers of personal success. According to sociologist Giselinde Kuipers, our drive for beauty has sparked a multi-million dollar business, and with it, increasing inequality. Those who aren't bestowed with an appearance that meets society's standards and who have no money for botox, expensive clothes or a nose job will only see the gap between rich and poor widen. Why is it so important to be beautiful? And what are the consequences of this expanding beauty regime?

More info & tickets: https://sggroningen.nl/evenement/beauty-and-inequality